Why choose Fairtrade wedding jewellery

09 Mar 2015

Why choose Fairtrade wedding jewellery

Say ‘I Do’ to the ring that tells a story of love, provenance and traceability

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The Fairtrade Foundation is proud to present a new bridal campaign 'I Do' for Spring 2015 to encourage couples looking for sustainable luxury to exchange Fairtrade gold wedding bands on their big day.

The campaign will showcase elegant ranges of new Fairtrade gold engagement rings and wedding bands created by some of Britain's most talented jewellery designers who are at the forefront of a new wave of jewellers shaping the future of fine jewellery.

Each piece of jewellery uses gold you can wear with a clear conscience and makes a powerful statement about ethics and aesthetics. Not only are the rings beautifully created and look fabulous but they are also environmentally and socially responsible. The gold is extracted by artisanal small scale mining organizations and represent fine jewellery at its best. Each piece is a symbol of shared happiness.

“The purity of Fairtrade gold’s provenance means that the ceremony of swapping rings with your betrothed is more meaningful. The Fairtrade gold stamp enriches each piece with its additional layer of story and meaning” says Victoria Waugh, gold lead at the Fairtrade Foundation. “The new collections will offer innovative and creative designs that contribute towards changing the world for the better, piece by piece.”

The campaign will launch in January with a dedicated microsite www.fairtrade.org.uk which couples can visit for inspiration, ideas and the latest news, and information on how to choose the perfect engagement and wedding ring, as well as flowers, wine and chocolates on the big day. A list of designers, goldsmiths and retailers creating Fairtrade gold collections will also be included, as well as fine jewellers offering bespoke services.

The campaign has an ambitious aim to sell 100,000 wedding rings in order to deliver $1million in Fairtrade Premium back to the artisanal and small-scale miners who extracted the gold and are certified under the Fairtrade standards.

Fairtrade provides independent certification that economic, social and environmental standards have been met and that producers have been paid a fairer, stable price. Fairtrade miners also earn a Fairtrade premium, which is invested in product quality and projects that will benefit their community.  

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