What qualities make for a strong and happy relationship?

09 Feb 2022

Recent research has revealed the key qualities that create the foundations for an unwavering relationship

Image: Pablo Heimplatz via Unsplash

When it comes to keeping the flame burning, what traits are considered the most important? A recent survey of 1,000 adults by One4all Gift Cards has found that honesty is the best policy. 

More than half of Brits (59%) consider honesty to be the number one trait in a solid relationship, followed by laughter (53%), supporting each other's dreams (34%) and displays of affection (34%)

Interestingly, men desire displays of affection more than women, with 35% craving kisses and cuddles – compared to only 1 in 3 women.  

While 10% of respondents agree that gestures and surprise gifts keep the romance alive, 13% say spontaneity in a long-term relationship is important. 

The top ten date ideas were also revealed by the study, which gives couples some food for thought ahead of Valentine's Day: 

  1. Going out for dinner
  2. Going out for drinks or cocktails
  3. Outdoor activities including walks or hikes
  4. Staying in and relaxing together
  5. Trying out something new together
  6. Cinema trip
  7. A night away somewhere romantic
  8. Embracing culture with a museum trip or visit to an art gallery
  9. Enjoying live music at a gig or a concert
  10. Having a date with a group of friends or family 

Still looking for inspiration for February 14? Take a look at these four sweet and unexpected date ideas

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