Are wedding traditions a thing of the past?

16 Jun 2017

New research has revealed that British couples are shaking off age-old wedding traditions in favour of more modern and personal practices

A survey of 2,000 UK adults carried out by One4all, the Post Office gift card, found 88% of Brits would not stick to wedding traditions if they were to get married or get married again.

More than a third (36%) believed couples should create their own traditions according to their personal tastes. While almost 25% believed wedding traditions are 'part of the fun' of getting married, 27% claimed they were old fashioned and couples shouldn't have to stick to them. 

Just 17% of respondents had attended a wedding where the bride walked down the aisle to the traditional wedding march, and only 18% said the bride followed the 'something old, something new, something borrowed, something blue' convention.  

Mancunians and Scots were the most defiant against tradition, with 99% of Glasgow locals saying they wouldn’t following wedding traditions if they were to get married or get married again, and 90% of those in Manchester and Edinburgh sharing the same opinion.

Aoife Davey, group marketing manager at One4all Gift Cards, commented: “What’s really interesting from the data is how many people believe wedding traditions are a thing of the past, and in fact it is now the personal tastes of the bride and groom that make the day special."

“21st century couples are more concerned about ensuring finer details of their nuptials reflect themselves and their tastes and interests as opposed to following archaic traditions that don’t necessarily mean anything to them.”

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