Tags: Devon

A guide to the key wedding dress trends for 2018 from The Ivory Secret

19 Jan 2018

The Ivory Secret in Crediton, Devon, shares its top bridal trends for 2018, as identified in the designer collections the boutique stocks

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The team at The Ivory Secret are big believers in the saying 'Trends come and go, but style is timeless'. You could say they have built their ethos around it. When they choose their collections, while aiming for the wow factor, they also want to ensure that they pick dresses that brides can connect with, that will express their individual personalities. After all, you want to be able to look back at your wedding photos and still be in love with your choice. 

So they have sifted through the wedding trends of 2018 to find the best styles and features that will have you saying yes to your dress this year and beyond. 


Not just for winter, sleeves are also a pretty way to balance out a low neckline or open back style so that you aren't showing too much skin. From flowing bell styles (such as Catherine Deane's Jaren top) to fitted long sleeves as seen on the Kendall dress from Catherine Deane, sleeves are set to be big for 2018.




Image: Jaren top


Image: Kendall


2017 saw a 'fashion' element creeping into wedding dress designs, with structured shapes and ultra-modern simplicity however this year we see that designers are reverting back to a more classic, romantic style – which is much more wearable. Think secret-garden whimsicality - gossamer-silk tulles and flowing skirts creating a more flattering silhouette. The subtle blush tone of Catherine Deane's Tamsin gown adds another feminine touch, while Annasul Y's Aysha wedding dress features swathes of frothy tulle for ultimate romance.


Image: Aysha


Image: Tamsin


With a resurgence of soft, feminine, romantic gowns for 2018 comes a smattering of sparkle. Annasul Y is the designer to turn to for this – master of intricate embellishment as seen in the 'Awakening' gown. And pearls – no longer seen as an accessory for the older generation; modern designers have found great ways to make them look cool and classy.


Image: Awakening

3D embellishment

This beautiful trend looks set to stay, just remember to keep it delicate. The fluttering flowers of Catherine Deane's Jazelle and Jolie gowns come to life through their three-dimensional embroidery techniques. 


Image: Jazelle


Image: Jolie


As wedding dresses become more daring, out goes the opacity. Of course there is a fine line between sexy and trashy. The experts at The Ivory Secret would recommend avoiding large sections of sheer panelling, and instead look at gowns such as Annasul Y's AY2990 which subtly shows small sections of skin beneath illusion tulle and delicate lace on the tastefully-embellished bodice. 


Image: AY2290


From floppy pussybows to more structured details, we have seen a flurry of bows on the catwalk. To avoid looking outrageous, keep them soft and romantic, like the delicate adornments to the shoulders of the Michelle top by Catherine Deane – this can be styled with any of the Catherine Deane separate skirts.


Image: Michelle top

Mix & Match 

Bridal separates are gaining in popularity, and rightly so. But this doesn't necessarily mean flashing your midriff in a crop top. Instead, think of it as an opportunity to create a unique look using layers, separates, overlays etc. Catherine Deane has a gorgeous selection of pieces – wear the beautifully-detailed Jemma top over a satin structured bodice, or transform a fitted wedding gown for a fairytale first dance with the addition of the Hayley tulle overskirt. The possibilities are endless.


Image: Jemma top


Image: Hayley overskirt

So there you have it; how to achieve that careful balance between trends and timelessness. At The Ivory Secret, the team take time to get to know each bride, with the aim of channelling your individuality through your wedding gown. They want to find the dress that doesn't just reflect your tastes in 2018, instead wearing the dress that is forever you. 


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