Wedding cakes in Wonderland: Q&A with Choccywoccydoodah
12 Feb 2017
Ahead of Choccywoccydoodah's appearance at The National Wedding Show in London from February 17-19, we find out more about the business as it continues to go from strength to strength
With two premises in Brighton and London, Choccywoccydoodah is a vibrant business that exudes creativity, passion and a touch of magic as soon as you step through the door. An art and design focused chocolaterie, the talented team at Choccywoccydoodah work to produce wonderful works of art and mouthwatering masterpieces - with a speciality in chocolate one-off sculptured fantasies. Here, creative director, Christine Taylor, details more about this colourful company which continues to prove a hit for couples looking for their dream wedding cake.
How long has the business been running?
Since October 1994.
How did the idea for Choccywoccydoodah come about?
It's a long story that involves a bottle of gin, two drunk women in desperate need of chocolate and an unwanted shop premises. The only thing that has never happened is a plan. Business or otherwise.
Tell us about the wedding client’s journey – from initial ideas to finished product?
It begins with an initial approach by a client, either by way of a visit to one of the shops or an email enquiry. A long conversation then ensues, so that wedding plans can be shared, colours and flowers can be discussed, themes can be worked through. A design suggestion is made, a quote is given, a deposit is made. At that point a cake taster will be posted out, unless there has been a personal face-to-face consultation - which includes a cake tasting. Sketches can then be organised and a production slot is firmly secured.
What is your favourite wedding commission to date?
We have fallen in love with too many of our customers to answer that. We don't have favourites.
What creations will you be bringing to the National Wedding Show?
Our new collection of Fancies, small cakes to provide up to 20 portions - for intimate celebrations or as centrepieces for each table at larger weddings. The cakes can be numbered or named, and the guests can pile in after the speeches and cut their own cake.
Also, we will be displaying some larger elaborate work, heavily detailed but in pure tones of white chocolate, with a little accent colour.
What advice would you give to a couple looking for their dream wedding cake?
- Stick to your budget. It will get eaten after all.
- If you're on a tight budget, buy a cake to use as dessert.
- Create a show-stopper with a one-off unique to you. Buy a single tier splendid cake to display on a pedestal surrounded by Victoria sponges, battenburgs, Dundee cakes and coffee cakes. A big pile of teaplates, napkins, and you can let the cake festival begin.
Find out more about Choccywoccydoodah and meet the team in-person at The National Wedding Show at London Olympia from February 17-19. More information at www.nationalweddingshow.co.uk.