Ways to boost your business's digital presence from Archant Bride

11 Jun 2018

In an ever evolving digital age, a strong online identity is crucial to the growth, development and success of any brand or business. Here are the ways Archant Bride can help

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Complementing the Archant Bride portfolio of print products and wedding events, the Bride digital offering is the perfect way to promote your business and receive measured results. From commercial products which place your services in front of a targeted audience, to added value editorial opportunities to increase business exposure and build brand awareness, there are a myriad of ways that Archant Bride can help your business succeed. 

Alongside an ever increasing social media audience of more than 200,000 and growing newsletter database of 6,800, the Bridemagazine.co.uk following continues to go from strength to strength.

Digital editor, Sarah Harris, says: "Catapulted by a focused content strategy and continued cross-promotion with the various Bride platforms, Bridemagazine.co.uk is currently enjoying its best year yet. January 2019 saw its highest performance to date with 81,065 unique users – a growth of 29.8% on figures for the same time in 2018. As a team, we are constantly analysing our digital performance and introducing ways which advertisers can use it to their advantage and there has never been a better time to tap into Bride’s digital offering."

“Our readers are at the forefront of our minds when we develop our digital products,” continues Sarah. “As well as talking to engaged couples at our various shows across the country, we also run annual reader surveys and have launched our Enjoy Weddings More Facebook group to better profile our audience and understand how trends and behaviours are changing when it comes to wedding planning. This allows us to continue delivering a market-leading product that is beneficial to brides, grooms and businesses."

The Archant Bride commercial team are well versed in the portfolio of digital products available to clients and will listen to your business needs before tailoring a package that meets your requirements. Here is a snapshot of all the digital opportunities on offer from Archant Bride. 

Display advertising, from £12 per thousand impressions

Promote your business to a relevant audience through demographic and psychographic targeting with display advertising. From billboard and super leaderboard to MPU and prestitial positions, there are a range of options available to overtly present your sales message. 

Newsletter advertising opportunities, from £100

Delivered weekly to a growing audience of subscribers, the Bride newsletter features quality, hand-picked content and three advertising opportunities. Enjoy display advertising with a leaderboard or MPU position, or opt for a product placement to sit alongside editorial articles.

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Go Target, £12 per thousand impressions (must take a minimum of 20,000 impressions)

Offering intelligent targeting to help you find in-market prospects who are actively interested in wedding planning, Go Target enables you to connect and engage directly with potential customers. Showcase your message in front of the right prospects, at the right time and in the right place.

Go Retarget, £12 per thousand impressions (must take a minimum of 10,000 impressions)

Taking the Go Target product one step further, Go Retarget allows you to convert newly acquired prospects into customers via site retargeting and geofencing.

Boost, £30

Increase your business’s online visibility with Boost, a simple and smart solution that digitises your print advertisements to increase organic SEO and ‘boost’ Google ranking. Businesses who have placed an advertisement in print can also opt for a click-through to their website from the digital edition of the magazine for £25. 

Supplier Finder, from £95 per annum

Connecting businesses with brides and grooms, Archant Bride’s Supplier Finder operates a quote request system so couples can search for suppliers from the comfort of home or while on the move. Showcase your services alongside thousands of wedding businesses and gain access to qualified leads. Various grades of listing are available to further enhance business exposure.

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Digital Presence Management (DPM), from £29 per month

Organising and de-cluttering your online presence to ensure consistent information that is up to date, DPM will improve your Google ranking.

Content marketing, from £250 + VAT

A highly effective promotional activity, content marketing is a paid-for article offering Archant Bride’s readers editorial value while promoting your business and expertise. Written by the digital editor, your article will sit in the relevant section on Bridemagazine.co.uk and receive three promotional social media posts within the same month of publication as well as one newsletter placement.

For multi-channel coverage, you can opt for our Concepts or Discovery content suite packages which include search engine optimised articles written and placed on Bridemagazine.co.uk, your website and in a Bride magazine of your choice. One placement on the Bride weekly newsletter and a social media teaser is included, while video production can also be incorporated as part of the Discovery package.

Online Venue Guide, £225 +VAT

Launched in 2018, Bride’s Online Venue Guide features venues across the country in a user-friendly, regionalised format. Venues receive a single page of editorial and single page advertisement in their respective regional section. The digital-only publication is shared extensively across social media throughout the year and is served to Bride’s email database via a dedicated e-shot.

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Regional online articles, £50 +VAT

Share the spotlight with no more than 14 similar suppliers in your area with Archant Bride’s schedule of regional and national online articles. Offering editorial value while promoting your services to a targeted audience, each regional story angle is decided upon by Archant Bride’s editorial and commercial teams. Each business will receive a ‘slot’ on each story comprising 100-150 words, an image to illustrate their business and angle of the story, and web hyperlink. A few examples of these stories can be found below:

Five pet-friendly wedding venues in the South West and surrounding areas

Inspirational photos from Yorkshire wedding photographers

Ideas to inspire your wedding stationery

Added value opportunities

The Archant Bride editorial team welcome business news, styled shoots, real weddings and competition pitches from advertisers on a regular basis. Email sarah.harris@archant.co.uk for further information.

For more information about any of these products contact your account manager, email bridemag@archant.co.uk or call 01603 772192.

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