Global trend reporter Lyst has revealed the most popular fashion choices for couples tying the knot in 2020
Image gallery
Image gallery
Lyst analysed the online shopping behaviour of more than 100 million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The report also factors in social media searches to show the most sought-after wedding elements.
As the definition of bridalwear continues to evolve, relaxed, modern and contemporary designs are changing the bridal market. Alongside the rise of a more sustainable take on bridalwear, brides are choosing more simple, minimalistic wedding outfits that will not age and can be worn long after the wedding day is over. Searches for timeless slip dresses are up 64% quarter-on-quarter, while searches for white blazers and white jumpsuits are up 19% and 36% respectively.
L-R: Grace Loves Lace silk range, the "Dove" dress, from £1,580 / Jesus Peiro gown, in style code 164, from £2,100 / Suzanne Neville "Venus" gown, from £2,400
Online searches for wedding dresses that include the words “vintage”, “second hand” or “pre-owned” are up 38% year-on-year, with an average 19,000 searches a month.
All eyes are on accessories, with oversized hair bows, headbands and pearl earrings all increasing in popularity. Designer headbands continue to be in high demand, with searches up 28% over the past four months year-on-year. Crystal-embellished and knot headbands have seen a strong increase in searches over the past few months. Online searches for face veils increased 306% so far this year, compared to the period the previous year. Small bags, perfect to keep bridal essentials on hand, have also seen a rise in demand.
Clutch bag from Dorothy Perkins, from £22
Grace Loves Lace Loyola Pope Silk Scarf, from £230
Grooms are following suit as interest in luxury menswear accessories such as cufflinks, socks and belts increases. Luxury ties from brands such as Ferragamo, Gucci and Hermes are especially popular, with demand increasing by 80% over the past three months. Searches for bowties have also risen, increasing 18% over the same period. Sales of men’s watches have steadily been increasing over the last two years as well and are currently at their highest rate to date.
Image: Getty
Image: Getty
With more couples marrying abroad, searches for white swimsuits have increased 39% year-on-year. For grooms, the rise of destination weddings has shown searches for linen shirts rising 14% year-on-year. Beach-appropriate espadrilles have also seen a 10% increase in views over the past few months, year-on-year. Meanwhile, bridal sleepwear is also becoming ever popular with searches for white pyjamas increasing by 95% over the last six months.
Image: Getty
Guests are looking to stand out from the crowd during 2020 weddings, with searches for bold floral dresses up 46% among guests this wedding season. Classic pumps are being replaced by statement heels with views for bright footwear up by 307%. Square-toed shoes also remain popular with online searches up 162% year-on-year, while searches for fringed pieces have been on the rise over the last few weeks and are up 25% for fringed dresses and 138% for fringed bags.
John Charles dress in style code 26879, from £450
