The Wedding Industry Insider: Dresses, designers and divas

05 Jun 2017

In the second instalment of The Wedding Industry Insider, Bride’s digital editor, Sarah George, takes a look at celebrity bridal style and the latest fortnightly news

Image: Denis Makarenko /

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Have you noticed that bridal style is no longer restricted to brides? Stunning bridal-inspired dresses are popping up everywhere – from the red carpet to national TV.

The Britain’s Got Talent final saw Amanda Holden slip into something a little less worthy of a complaint to Ofcom. The BGT judge stole the show in a stunning Suzanne Neville gown which turned heads for all the right reasons… a welcome change from her usual post-watershed-appropriate ensembles. Amanda’s hair was kept soft and simple in an understated ponytail with diamante detailing. Ms Holden looked mesmerising – if a little detracting from the competition’s finalists.


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Bridal fever has well and truly struck – and the 2017 Cannes Film Festival red carpet was also proof that celebrities are turning to bridal designers for gown inspiration. Elle Fanning made headlines in Vivienne Westwood, Rihanna dared to be different in Dior, and Adriana Lima also dressed her enviable silhouette in an all-white gown. But it was Bollywood star Aishwarya Rai who took our breath away, looking sensational in an ice blue fairytale show-stopper from Michael Cinco.


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So it goes to show that bridal style not only influences the wedding market, but shapes and steers the fashion world too… and I, for one, can’t wait to see which celebrities will be next to jump on the bandwagon.

From celebrity bridal wannabes to actual celebrity brides, Hollywood actress Emmy Rossum tied the knot with Sam Esmail last week – looking ravishing in a Caroline Herrera gown. The dress offered a modern twist on a traditional off-the-shoulder style – a trend that continues to permeate the catwalks.


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Tradition, it seems, is constantly being challenged in the world of weddings, with couples opting for a more contemporary take on their special day. Surprisingly, however, it has recently been revealed by Bateaux London that grooms are more likely to enforce convention than brides. When questioned whether a bride should wear a white dress on her big day, just 27% of women said yes while 41% of men thought they should. More men also believed that the bride should be given away by her father and that the woman should take the man’s surname.

In response, Bride has compiled this list of traditions that couples can eschew in favour of a more modern approach to their wedding day. Are you doing anything differently on your big day? Email me at


In other news, we have seen a flurry of launches over the last fortnight, which include: Oulton Hall’s new bridal suite, The Rooftop Gardens’ winter wedding offering, and Chi Chi London’s bridal range. These exciting announcements demonstrate that the wedding industry is thriving, offering more and more choice for couples looking to plan their perfect day.

Proposals are even becoming more extravagant affairs with suppliers now offering proposal packages to make the moment extra special – just take a look at the The View from the Shard’s proposal services and Black Tomato's bespoke proposal offering. While a wonderful way to show your loved one just how much you care, be cautious not to set the bar too high before the big day as this should be the greatest event of all.

Until next time…

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