The rise of the sober stag do
03 Aug 2021
New findings suggest that alcohol-fuelled stag parties are losing their popularity in favour of more civilised alcohol-free activities
While lockdown saw a surge in alcohol sales as people were confined to drinking at home, and then a subsequent dip as more adopted a healthier lifestyle, it appears stag parties have followed suit.
Since stag weekends have resumed, stag do organisers The Stag Company have reported that 55% of bookings include an alcohol-based activity - a drop from 97% pre-pandemic.
Bar crawls, bottomless brunches, beer tasting, beer bikes and boat parties are being increasingly replaced by sporting activties, such as zip wiring and bubble football.
Marketing manager for The Stag Company, Tom Bourlet, comments: "People have been directly requesting an activity that is based on a life experience or an adventurous activity, but the focus has been on bringing friends together after they haven’t met for a long time and doing something memorable.”
Stag do planner Alex Prosser continues: “I’ve received more calls from customers than I can remember over the past 30 days saying they’ve given up the booze and want a dry weekend away. This has also seen stag dos go ahead on average three hours earlier, with many meeting at activity venues for 11am to start the day off."
Television favourite Ant McPartlin even ditched the booze for his stag party in June this year, ahead of his wedding to Anne-Marie Corbett. Ant, who was previously married to make-up artist Lisa Armstrong, asked best friend Declan Donnelly to organise the celebrations again second time round. Featuring a four-course meal and six-hour game of golf, the stag do was in stark contrast to Ant's first stag party which saw the groom-to-be completing a Monopoly themed bar crawl around London in fancy dress.
Are you going alcohol-free on your stag do? Let us know; email firstname.lastname@example.org.