The popularity of hiring a kilt for weddings

17 Dec 2014

The popularity of hiring a kilt for weddings

Young’s Hire, the largest formalwear hire company in the UK, has revealed that English cities are outdoing Scottish cities such as Dundee and Aberdeen when it comes to donning a kilt for a Christmas wedding

When it comes to winter weddings, New Year’s celebrations and other formal occasions, traditional highland wear has always been seen as a statement of true Scottish identity. However, new data analysis by Young’s Hire has revealed that there are, in fact, more proud Scots in England than in Scotland when it comes to donning a kilt and sporran and doing the highland fling.

The research carried out by Young’s Hire, the largest formalwear hire company in the UK, has analysed more than 400,000 garment hires during the last 12 months and revealed some fascinating trends when it comes to men and their outfits.

It seems the traditional Scottish look is transcending the boarder, as a whole host of English cities saw more tartan rentals than their Scottish counterparts this year, with London (21%), Leicester (12%), Manchester (10%) and Sheffield (10%) all topping Dundee (9%). Surprisingly Aberdeen accounted for just two percent of the UK's highland wear hires - ranking well below Liverpool (6%), Bristol (6%), Newcastle (4%), and Cardiff (3%).

When it comes to the traditional ‘top hat and tails’ at weddings, the North/South divide has never been more apparent, with London topping the charts when going all out to impress, accounting for more than 10% of the total top hat rentals. The people of Essex (6%) and Berkshire (5%) also opted for elegant tradition when it comes to dressing for their special day.

Northern cities on the other hand, tend to avoid donning their 'best bib and tucker' when heading to weddings and other formal functions, with Newcastle accounting for a measly 0.014% of all top hat rentals. Also choosing to err against traditional top hat and tails get up were the people of Manchester (1%) and Leeds (2%). 

Chris Burns, at Young's Hire, comments: "It's always fascinating to take a more holistic look at the formalwear trends around the UK, and it's great to see that although people are really broadening their horizons when it comes to suiting-up for a special occasion, the traditional items like a top hat and tailcoat are still proving very popular. It’s great that traditional Scottish highland wear is still going strong and is growing in popularity across England.”

Young's Hire has more than 195 locations across the UK, with concessions in the likes of Debenhams, Suit Direct and Jeff Banks. For more information, visit www.youngs-hire.co.uk

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