The Only Way Is Essex makes Marbella the hot hen destination of 2011!

This summer, Marbella has shown the extraordinary impact that a TV show can have on the popularity of a travel destination. Hen and Stag company, Redseven, is reporting an increase of 425% year-on-year in hen weekend bookings to Marbella, following the success of the hit show, The Only Way is Essex.

Marbella features heavily in the ITV2 ‘reality soap’, with the cast’s passion for the Spanish resort even delivering the now popular dieting mantra ‘No carbs before Marbs’.

The TOWIE effect has had a much bigger impact on the girls than the guys. Although there has also been increased interest from stags for Marbella this year, stag weekends still only make up 5% of this summer’s bookings to the Spanish resort.

In this case, the girls are right to believe the hype. Regardless of whether or not you are a TOWIE fan, Marbella does make an excellent choice for a glamorous hen weekend. The ocean front beach clubs are great for sipping a few drinks and chatting on the sun loungers with the girls, while the club scene is exhilarating and sophisticated. In addition, there are many opportunities for celebrity spotting. A-listers such as Simon Cowell and Antonio Banderas have homes there, while during the summer, B, C (and Z) -listers make a bee-line for the marinas and beaches of Marbella and neighbouring Puerto Banus.

Redseven offers a range of hen weekends to Marbella and Puerto Banus. Hens who want VIP treatment, all night partying and sunny relaxing days choose the No Carbs Before Marbs weekend which includes two nights’ hotel accommodation, sunloungers at one of the top beach clubs, and two nights’ out on the town in fashionable Puerto Banus with VIP club entry and private hen party. Prices start at just £109 per person. Alternatively, the Marbella Hen Three Night Pamper Break, which includes a day’s health club entry, starts at just £138 per person.

For more information, or to book, go to www.redsevenleisure.co.uk or call

0800 970 2744