The National Wedding Show at Earls Court

17 Oct 2011

The National Wedding Show at Earls Court

With over 300 exhibitors, the UK’s biggest and best wedding show saw brides-to-be cross the threshold into a world of inspirational ideas and expert advice to help them plan their perfect wedding.

Image gallery

Image gallery

The stunning catwalk show, sponsored by Wedding Magazine and hosted by editor Catherine Westwood, featured scenes from some of Britain’s best bridal retailers including Fross Wedding Collections, Ellie Sanderson, Bridal Boutique, White Mischief, The Bespoke Wardrobe, Benjamin Roberts, Nigel Rayment and and Slanovskiy with designs from such prestigious designers as Jenny Paackham, Enzoani, Suzanne Neville, Stewart Parvin, Naomi Neoh, Cymberline and Mori Lee amongst others. With mother-of-the-bride fashions from Nigel Rayment and menswear from Moss Bros and Tux ‘n’ Tails, the show was overflowing with wager bridal parties taking notes on the hottest bridal fashion, hair and beauty trends.

The newly launched feature areas from bridal bloggers ‘Rock My Wedding’ and cult grooms’ website ‘I Am Staggered’ presented essential advice and times in their hourly live seminars, ‘All About The Pretty’, covering design & décor and fashionable floral idea’s and ‘The Ultimate Groom Seminar full of essential advice on every groom’s essentials, from stag dos to speeches.

Former top model turned life coach Michele Paradise once again hosted her ever popular Bridal Coaching sessions, sharing her expert knowledge with brides-to-be on subjects including how to talk in those heels and how to work the camera.

Exhibitors universally agreed it was a storming show, with many seeing exceptional sales and taking an unprecedented number of orders of the weekend.

“We had an overwhelming response at the show and were a little taken aback by the positivity and glowing comments that we received. Our stand was constantly busy and even if a small percentage of the people who were interested in out product convert, the show will have been a huge success for Cake Maison; both in terms of raising brand awareness and actual bookings in the diary.”

-Emma Drew, Cake Maison

“In Spite of the glorious unseasonal weather so many brides made their way to Earls Court again this year and were full of enthusiasm for searching out their perfect and accessories. I was delighted by the response to my new designs and will be busy fulfilling the orders for some time!”

-Victoria Fergusson, Accessories Designer

“The exhibition was an amazing success and we are very happy with the outcome. The catwalk was pure perfection and absolutely loved the way my concept was turned into a very entertaining part of the show. As a result of this a lot of people come to our stand directly after the catwalk complementing the transformable idea and booking a fitting to view the collection privately.”

-Catherine Eden, My Eden

Spring 2012 dates for the diary

London Kensington Olympia – February 24th – 26th

Birmingham NEC – March 16th – 18th

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