The end of traditional white weddings?

27 May 2016

Recent research has found that traditional white weddings are declining in popularity

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The traditional 'white wedding' is becoming a thing of the past, with only one in five modern-day couples opting for this style of ceremony.

In a study conducted by MyVoucherCodes, which spoke to 500 engaged UK couples, 44% respondents claimed that they do not want the formality of a traditional white wedding and one in three wish for a religious ceremony. In fact, 30% of couples surveyed would rather get married in a hotel rather than have a church service.

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Cost seemed to be the biggest factor for this shift in tradition with 57% deeming a white wedding too expensive. This was followed by stress (46%), hassle of arranging (37%) and 'don't have a big family' (26%) as the top reasons for their choices.

Chris Reilly, general manager of MyVoucherCodes, comments: “Many people are stepping away from tradition when it comes to getting married. Now people want to choose places to say "I do" which have meaning to them, or which are easy to hold an all-day function."

Yet, the tradition does not seem to be dying out completely with 35% desiring aspects of, rather than a white wedding in its entirety.

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