The business benefits of social media
20 Jun 2018
Nicola Russill-Roy, PR director at Propose PR, reveals the benefits that social media can bring to wedding professionals and their business
Social media is everywhere nowadays. Businesses cannot escape it, nor should they want to. Done well, it can enhance a business in ways unimaginable before the days of Instagram and Twitter. If you’re a wedding professional looking to up your social media game, here are some of the business benefits that it can bring.
Connect with your target audience
Social media allows you to connect and communicate your brand to your target audience on a global scale, 24/7 - something that wouldn’t be possible to achieve in person.
A current trend in the wedding industry is that more couples are seeking inspiration for wedding supplies and suppliers on social media platforms. Sharing interesting visual content helps to increase engagement, therefore potentially boosting sales. It’s also a powerful video marketing tool. Instagram stories and Facebook Live videos allow your followers to get to know and trust you, helping to convert followers into customers.
A steady flow of website traffic is important if you want to put yourself firmly on the map. Social media can boost web traffic and increase your brand’s online visibility, especially if you include links to your website in all posts.
Keeps your followers up to date
You can use social media to keep your loyal followers up to speed with the latest exciting wedding developments at your company. It’s quick, instant and a great way of ensuring your business appears current, which is important if you struggle to find time to update your blog or website.
Happy customers = more business
Let’s be honest, there’s nothing better than a happy customer. When someone shares their experience of buying from you on social media, it’s the best kind of exposure for your business, so get sharing. That one post could turn their followers into your future customers. On the topic exposure, social media is a brilliant (and free) way to promote your latest offers and deals.
Become an industry expert
Social media can be used as a platform to share your professional opinion. The royal wedding of the Duke and Duchess of Sussex, for example, saw many industry professionals share their thoughts and ideas as to how couples could recreate Harry and Meghan’s big day. By using social media to position yourself as an industry expert, people will begin to trust you, which can be a significant boost to your business.
One thing is certain, social media is a marathon, not a sprint. It takes hard work and perseverance to build up post engagement and create a band of loyal followers. But if you are willing to put the work in then you will reap the rewards. Good luck.