The bigger the better for brides-to-be

19 Sep 2016

Bigger budgets and larger guest-lists are just some of the findings revealed by Archant Bride’s reader survey for 2016

Bigger and better is the aim for brides-to-be planning their wedding

A survey by Archant Bride and completed by more than 100 of its magazine readers shows just how brides-to-be are splashing the cash.

Wedding budgets are ranging from £2,500 to £250,000 with an average budget of £16,938*. This shows an increase of 32% when compared to the results of Archant Bride’s survey of married respondents. Ever-growing guest lists are a significant factor in this rise, with 40% of brides-to-be planning to invite more than 100 guests to their nuptials. Detailing their biggest spending priorities, 22% of current brides-to-be are spending the most of their budget on the venue, followed by photography (16%), catering (13%), the dress (13%) and entertainment (10%).

The source of the wedding budgets is also seeing a shift, with fewer couples dependant on their parents to fund their big day and more funding it themselves (45%) or alongside their parents (46%). Traditions, it seems, are being turned on their head in favour of the non-conventional. The most popular wedding venues are now hotels (21%) and barns/farms (16%), and civil ceremonies (62%) are favoured over religious services (30%).

However, tradition reigns when it comes to proposals, with 94% of brides-to-be proposed to by their partner and fewer choosing the ring themselves (10%).  Brides-to-be are still opting for traditional methods when planning and making purchases for their big day, in tandem with the rise of the internet and social media. Magazines continue to be a significant source of inspiration for brides-to-be, with 20% turning to print publications, now matched by 20% using wedding websites. Similarly, local bridal boutiques are considered the place to find the wedding dress with 70% of brides-to-be planning to find their dress in-store and 14% less shopping online.

Archant Bride editorial director Joanne Goodwin says: “Weddings are becoming big events and our survey reflects this. Today’s engaged couples spend a great deal of time and often money planning their perfect day and want to put on a celebration their family and friends will remember.”

* Bride Reader Survey 2016 results collated from readers who follow Bride’s social media pages and via

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