Survey reveals 70% of women would wear white to a wedding

13 Apr 2016

Shopping site Lyst has revealed findings from a survey that discovered 7 out of 10 women would wear white to a friend’s wedding

Wearing white as a wedding guest has traditionally been considered a fashion faux pas, with the privilege reserved for the bride to outshine all in attendance.

However, a recent survey conducted by, has found that 7 out of 10 women would defy conventions by wearing white to a friend’s wedding. Of the 1,000 UK and US women surveyed, 70% considered the outfit etiquette ‘old fashioned’ – yet interestingly, only 40% would be happy for guests to wear white to their own ceremony.

Responding to this shift in attitude and an increase by 116% of wedding guests searching for white and cream outfits, Lyst has launched a new Wedding Hub which promotes the white trend.

Lyst editorial director, Katherine Ormerod comments: “Weddings have changed to reflect the times we live in. Now you can marry who you want, how you want to. In an era of dog weddings, internet-ordained ministers, unusual venues and flashmob services - it’s no surprise that the old traditions carry less weight, and this goes for fashion too.”

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