Success for show

29 Oct 2013

Success for show

Bride held its first wedding show at Sandown Park Racecourse, Surrey, on the weekend of October 26 and 27.

Photography: Ian Southerin, www.locationphotography.co.uk

Image gallery

Image gallery

Three cheeky grooms turned the heads of hundreds of brides at the first Bride: The Wedding Show at Sandown Park racecourse.

The trio, complete with stylish suits, all the right dance moves… and a copy Fifty Shades of Grey, wooed the crowds during the entertaining and inspiring catwalk shows which ran throughout the two-day event and had the audience laughing, clapping and cheering. Wedding fashions modelled came from a variety of international and regional designers and suppliers of bridal gowns, menswear, mother of the bride outfits and bridesmaids’ dresses, including Gwen Russell, Aya Couture, Moss Bros, Charlie Brear, Melita of Chobham, Maids to Measure, Brides Visited, Nigel Rayment, Stephen Bishop and Paul Simonson.

The fun continued with wedding entertainers including bands, a harpist and Frank Sinatra and Michael Bublé tribute artists, as well as Bride’s own Wedding Fairy, George Watts, who chatted to brides-to-be looking for inspiration and signed copies of his new book, The Wedding Fairy’s Big Day Breakdown.

The packed hall of exhibitors covered every aspect of wedding organising and buying. With gowns, catering, jewellery, destination weddings, honeymoons, venues, guests’ and grooms’ outfits, make-up, beauty and fitness, accessories and venue dressing, planners and photographers, classic cars, flowers, cakes, insurance… the show had it all.

“We attended the Sandown Park wedding Show in October 2013 and couldn’t believe the range of middle to high end wedding suppliers that were exhibiting,” said internationally renowned milliner, Nigel Rayment, whose Marble Arch boutique was amongst the exhibitors.

“There was such an array of different suppliers to the wedding industry that it made an outstanding show. The visitors that passed through the doors over the two day event were of a high disposable income and were serious couples that are getting married in 2014. We had six models on the catwalk and it made a massive difference to our brand awareness and really made an impact to our enquiries and sales at the show. The whole event was so professionally run from start to finish and the location was just perfect.”

Mike Sherrard, managing director of the Bride portfolio of shows, magazines and digital products said: “While Bride: The Wedding Show in Sandown was a success, we will not be resting on our laurels. Our objective was to provide a fun and informative day out for brides and their friends/family and we believe we did just that. The comprehensive selection of exhibitors at the event was exceptional in the quality of the product offerings and we have been inundated with praise from visitors about their experience at the show, which is the true benchmark for an event. We have already set the dates for the 2014 show, and will be offering yet more products and services as well as our customary fun features for all brides-to-be in Surrey, Hampshire, Sussex and South West London as the event is now firmly established in the weddings calendar in the south of England.”

The event is part of Bride’s collection of wedding shows across the country and is set to become a regular fixture. Copies of the new issue of Surrey Bride magazine were handed out to visitors.

Look out for details of our 2014 autumn show at Sandown from October 25 to 26 and if you can’t wait that long come to Knebworth Park, Hertfordshire: (January 11 and 12, 2014); Tatton Park, Cheshire (February 1 and 2, 2014), Cheltenham Racecourse (February 14 and 15, 2014) or Ascot Racecourse (March 15 and 16, 2014).

For tickets, see www.theweddingshow.co.uk

To exhibit at our new Bride: The Wedding Show at Ascot contact Victoria Hughes on 07918 724833 or email victoria.hughes@archant.co.uk

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