04 Feb 2013


Aruna Seth, the shoe company adored by celebrities has launched a new website to help brides find the perfect shoes for their dream day

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Image gallery

Celebrities such as Kate Hudson, Olivia Munn and Pippa Middleton have all been spotted at Red Carpet events wearing Aruna Seth designs. In fact, Pippa Middleton was even pictured in a pair worn with that iconic green Temperley dress on the day of the Royal Wedding.

Now the new website ( aims to make the brand more accessible for brides so you can feel like a princess on your special day. Brides can now work with their wedding colour themes, for example ‘ivory’, ‘coral’ or ‘tiffany blue’ to find the perfect shade and there’s also easy clickable links where brides can click for various styles (platforms, heels and ballerinas) as well as being able to search for heel heights.

The Aruna Seth shoe range consists of more than 40 styles of ballerinas, boots, Swarovski inspired evening shoes and office shoes. Stocked in Harrods and more than 50 other stockists worldwide, the shoes are all handmade in small quantities in Italy by craftsmen with years of experience. Prices start from £200 and reach £2,500 for those completely covered in Swarovski crystals.

Aruna Seth has shoes in her blood, her father is a self-made man and has built up an international footwear company. Geoff Seth rode the fitness boom of the 1980’s, with the worlds sporting elite wearing the Ascot pro-white trainer and using Ascot squash rackets. Aruna’s background in shoes, previous Investment Banking experience and studies at London College of Fashion all contributed her creating the Aruna Seth brand. Aruna has ambitions to build a brand that stands the test of time like Chanel!

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