Pronovias unveils new 2018 collections

Under the photographic direction of Miguel Reveriego begins a new romantic love story: Wild Love in East Africa

Pronovias has launched the campaign for the new Atelier Pronovias and Pronovias 2018 collections, starring models Hanna Verhees and Mihaly Martins. Produced in the incomparable savannah of Kenya with photographer Miguel Reveriego, the Wild Love in East Africa campaign is a nod to classic elegance.

The femininity of the new Atelier Pronovias 2018 collection is complemented perfectly by the exotic scenery chosen for the campaign. Featuring silhouettes and necklines that highlight the feminine figure, the new collection uses a meticulous combination of materials and fabrics. Hand-embroidered gemstones and fringing on the sleeves and necklines are also incorporated into the designs to emphasise movement and flow.

With dresses buttoned from top to bottom, skirts with centre openings, and applications of lace and gauze godets, the Pronovias 2018 collection by Hervé Moreau accentuates the lightness of the designs. New additions include off-the-shoulder necklines and detachable cap sleeves, as well as capes and overskirts. The spectacular combination of beauty and comfort will satisfy all brides, no matter their dream dress.

Discover what’s new on the website, www.pronovias.com, and in Pronovias stores.

Photography: Miguel Reveriego
Location: Segera Retreat and Wilderness Safaris