Pronovias launches new 2023 bridalwear collection

07 Jul 2022

Titled ‘Joy’, the latest collection from the luxury bridal brand sees plenty of shimmering fabrics and modern silhouettes for a glowing bride 

Pronovias has recently launched a new collection for modern brides. The 2023 collection, ‘Joy’, includes 87 different dresses designed to celebrate the joy of love, friendship and beauty. Modern silhouettes with movement, and new, innovative fabrics and iridescent finishes are at the forefront of this latest collection. The pandemic has also been somewhat of an inspiration for the new designs.  

"I have always been inspired by the different stages of fashion, art or experience," explains artistic director of Pronovias Group, Alessandra Rinaudo, who designed the ‘Joy’ Collection. “This time, the inspiration for the collection has been created by the historic moment in which we are living. New fashion collections must reflect and interpret the change in society and people's needs." 

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The new collection of 87 dresses has a myriad of different styles to suit all. For the minimalist, square necklines and modern draping are prominent in some of the designs. There are also more dramatic ballgown styles, with lace and sparkles, as well as glamourous lace dresses with long, detailed, light-weight trains. Elegant and contemporary silhouettes come into play with new shiny lace fabrics and multi-layered georgette with gold threads. There are even styles for the boho bride, illustrating that the new designs cater to every type of bride.  

"A priority for me in this collection has been that silhouettes were full of movement so that the bride can enjoy her big day in a comfortable dress that allows her to move freely," continues Alessandra. "We not only want the bride to shine more than ever, but we also think want her to be able dance and feel in her dress the joy of that big day.” 

The ‘Joy’ collection also taps into the latest bridal trends, exploring dual-look designs, Grecian styles and detailed embellishments.  

The new dresses range from sizes UK 2 to UK 34, and are available from July in all Pronovias stores. View the collection online now at pronovias.com.

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