Pronovias Group opens new London flagship store

29 Jun 2022

The luxury bridal brand is relocating its London store to Hanover Square

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Pronovias Group has relocated its London flagship store to the heart of Mayfair, Hanover Square. The new boutique, only 70 metres from its previous location, includes innovative selfie points for customers and an all-new welcoming area. The store also has a larger private fitting area, so that every bride can enjoy the magical moment of finding her dress with her bridesmaids and wedding party. An atelier team of eight seamstresses work with the boutique to ensure the highest quality throughout the fitting process of all Pronovias designs.  

Brides-to-be are able to browse, try and get fitted for styles from the Pronovias’ main collection, Pronovias Privée. Customers can also try on glamorous evening and occasion wear from the company's The Party Edit collection, as well as a bespoke, haute couture designs from the Atelier Pronovias line. The store includes designs from Italian bridal brand Nicole Milano, as well as the Vera Wang Bride collection for brides and bridesmaids, which is the latest acquisition for Pronovias Group.  

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The new location has more than 557 square metres across three floors for an exclusive bridal experience, with the bridal boutique occupying the ground floor of 70-71 New Bond Street. Pronovias Group has recently begun to reduce its store levels to improve the journey for brides-to-be, offering a more luxurious experience. 

“All indicators point to a boom for weddings,” says Amandine Ohayon, chief executive officer of Pronovias Group. “Our new London store will give brides the ultimate bridal experience, with expert advice from our consultants and more floor space to display our collections. True to our promise, in this new boutique we really will be able to dress the dream of every bride.” 

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The new London store opened on June 9th with a two week-long celebration that included a special exhibition of dresses from the Atelier Pronovias archive, and highlights from Pronovias’ #RealBride campaign, where brides-to-be can learn how to create their own wedding look with bridal accessories. The celebrations continue on June 29th, with a store party for top guests, press and influencers to celebrate the brand’s latest achievement. 

Visit the new boutique for yourself, or peruse the Pronovias collection online at pronovias.com/gb 

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