Pronovias Group launches #PronoviasPink breast cancer campaign

30 Sep 2021

The Pronovias Group has re-launched its annual campaign in the fight against breast cancer

Partnering with various international organisations to raise funds and awareness in the fight against breast cancer, Pronovias Group is once again pledging its support this October for Breast Cancer Awareness Month. 

Amandine Ohayon, CEO of Pronovias Group, says: “For another year we are proud to continue collaborating with the most important associations in various countries to foster well-being and raise awareness in breast cancer prevention. We believe that helping and empowering women is essential in our mission to create a happier world.”

Pronovias Group's #PronoviasPink and #NicolePink campaigns will raise funds by donating the entire retail price of a selection of dresses during the month of October.

This year, dresses include the best-selling BAIKAL dress from the Pronovias line, ANGHEL by Nicole Milano, as well as all pink dresses from The Party Edit and Nicole Moments collections. The dresses will be available at a selection of Pronovias and Nicole boutiques around the UK. 

Alessandra Rinaudo, artistic director of Pronovias Group, continues: “It’s very important to give visibility and reinforce the message of a cause that affects so many women across the world. We do so with our beautiful dresses, because they are the DNA of our company and the best way, we can show support.”

In the UK, Pronovias has also partnered with Future Dreams Foundation, which funds research into secondary breast cancer, provides practical and emotional support for those affected by the disease, and saves lives by early detection. 

Sam Jacobs, trustee at Future Dreams Foundation, recently visited the Pronovias London flagship store where brides-to-be recently diagnosed with breast cancer were invited to try on their dream wedding dress and be guided by Alessandra Rinaudo. 

For further information, and to find your local Pronovias retailer, visit the Pronovias Group website. 

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