Bridalwear brand Pronovias donates wedding dresses to engaged hospital workers

An initiative originally launched in China, Pronovias has extended its offering of free wedding dresses to engaged hospital workers around the world

Image: Tom Pumford via Unsplash

The Pronovias Group, which is renowned for its luxury bridal gowns, has announced that it will be donating wedding dresses from its Heroes Collection amid the Coronavirus pandemic. 

Spreading the love with the promotional hashtag #LoveConquersAll, the offer is open to all hospital staff who are helping to fight the spread of COVID-19 and are engaged to be married. This includes everyone from doctors and nurses to other medical staff, cafeteria workers and cleaners. 

Pronovias CEO Amandine Ohayon says: "We really wanted to show our support to brides-to-be who don't have time to go shopping at the moment and give them the chance to have the most beautiful dress for their big day."

The promotion is available until August 31st 2020, so there is time for hospital employees to book an in-person apppointment at a flagship Pronovias store and choose the wedding dress of their dreams. 

Pronovias is a global bridalwear brand, which has dressed celebrities such as Pippa Middleton and Katherine Schwarzenegger for their wedding days. The label also collaborated with American model Ashley Graham on a plus-size bridal collection earlier this year. 

For more information, visit the Pronovias website.