Bridalwear brand Pronovias donates wedding dresses to engaged hospital workers

25 Mar 2020

An initiative originally launched in China, Pronovias has extended its offering of free wedding dresses to engaged hospital workers around the world

Image: Tom Pumford via Unsplash

The Pronovias Group, which is renowned for its luxury bridal gowns, has announced that it will be donating wedding dresses from its Heroes Collection amid the Coronavirus pandemic. 

Spreading the love with the promotional hashtag #LoveConquersAll, the offer is open to all hospital staff who are helping to fight the spread of COVID-19 and are engaged to be married. This includes everyone from doctors and nurses to other medical staff, cafeteria workers and cleaners. 

Pronovias CEO Amandine Ohayon says: "We really wanted to show our support to brides-to-be who don't have time to go shopping at the moment and give them the chance to have the most beautiful dress for their big day."

The promotion is available until August 31st 2020, so there is time for hospital employees to book an in-person apppointment at a flagship Pronovias store and choose the wedding dress of their dreams. 

Pronovias is a global bridalwear brand, which has dressed celebrities such as Pippa Middleton and Katherine Schwarzenegger for their wedding days. The label also collaborated with American model Ashley Graham on a plus-size bridal collection earlier this year. 

For more information, visit the Pronovias website. 

Related content

supplier finder

Get a quote

Looking for that perfect local supplier?
Let us know what you need and we’ll start looking for you.

supplier finder

Find a supplier

Search over 200,000 Suppliers in the UK.



Everything for your wedding

Wedding Photo of the Week: AJ Photography

Each week we’re inviting all wedding photographers to submit their images to be Bri...

In The Spotlight: Elms Barn, Suffolk

Elms Barn in Beccles, Suffolk features historic charm and stunning gardens for your weddi...

In The Spotlight: City Brides Ltd, Norfolk

Owner of City Brides Ltd Juliette Bendell tells us about her bridal fashion business in&n...

Wedding cake ideas inspired by the seasons

Look to your wedding season for inspiration when it comes to your cake ...

4 unusual reception venue ideas for your wedding

Forgo tradition with these unusual wedding reception venue ideas ...

Looking for that perfect local supplier?
Let us know what you need and we’ll start looking for you.

the wedding show