Preview: London Bridal Fashion Week 2020
19 Dec 2019
London Bridal Fashion Week returns to the ExCeL, London, this March
Images: Alan Hannah 2019 Bridal Collection
Last year, the show reached new heights, with over 350 global brands and more buyers from more countries than ever before. For 2020 the boundaries will be pushed even further.
Under the slogan ‘in unity there is strength’, for 2020 London Bridal Fashion Week represents the full spectrum of the bridal industry, from designers and buyers to industry experts and business workshops.
Cassandra Denman, head of bridal (London) says: “The event has almost doubled in size since its launch, and each year we welcome more exciting brands and top boutiques from around the world. We passionately believe that by bringing the international bridal community together under one roof, we can facilitate conversations and relationships that will strengthen the industry.
“Our goal has been to create a truly international event in London to meet the needs of a global buying audience. London is one of the greatest fashion capitals in the world and a centre for art, fashion, creativity and business. There is no better place to showcase the bespoke, artisanal products that our industry creates to the widest audience of buyers, press and influencers.”
Confirmed bridal designers include Alan Hannah, Allure Brides, Blue by Enzoani, Hayley Paige, Dando London, Justin Alexander, Ladybird, Maggie Sottero, Rebecca Ingram, Ronald Joyce, Savannah Miller and Watters.
Leading designer-only event, White Gallery, will celebrate its 11th year alongside LBFW this March. The collection of forward-thinking bridal, occasion and accessory designers will offer visitors the chance to see a curated edit of exclusively high-end collections, alongside one of the largest bridal fashion events in the world.
Cassandra says: “White Gallery designers are extremely unique. It’s not just about price point - it’s the fabrics, craftsmanship and expertise that goes into each dress. Today’s brides don’t fall neatly into ‘budget’ or ‘luxury’ - they have access to more knowledge and options than ever before and they’re choosing how and where to allocate their spend.
“Over the last few years we’ve seen more retailers diversify their offering to cater for every bride that walks through their door, regardless of budget. Co-locating White Gallery with LBFW is about offering retailers choice and convenience, so they can make the best buying decisions for their boutique. For the designers, it offers a platform to meet a diverse range of buyers from all over the world, opening new conversations and opportunities.
“We are incredibly proud of White Gallery’s heritage – over the past decade we have built an event that is known and loved by the international bridal community. For White Gallery 2020, our focus is on creating a showroom that is harmonious with the premium, artisanal products shown within it. We’ll be debuting an entirely new concept, with emphasis on creating a calm, luxurious and above all beautiful trading environment. All the while, giving visitors the choice and convenience of being at an industry-leading bridal fashion event, in one of the most exciting cities in the world.”
London Bridal Fashion Week takes place between 22-24 March, 2020 at the ExCeL London.
For more information, visit the London Bridal Fashion Week website.