Pop-up hat shop launches in Cheltenham

17 Feb 2017

Sahar Millinery is hosting a pop-up shop in Cheltenham ahead of Ladies Day, poised to welcome a wealth of wedding guests and brides-to-be

Atelier 19 on Suffolk Road, Cheltenham is a romantic wonderland of gowns, accessories and treasures.

From February 28 to March 15 the boutique will be celebrating Cheltenham Races by hosting London milliner, Sahar Freemantle, who will be showcasing her best racing hats in time for Ladies Day.

Sahar will be displaying work featuring real butterflies mounted on hats, as well as vintage inspired statement headpieces suitable for racing season, brides and wedding guests.

The collaboration with Jan Knibbs, founder of Atelier 19, came about when Jan and Sahar met at a London installation where they both exhibited. 

Sahar said: "Jan’s shop has a whimsical and vintage vibe, in which you can forget about the outside world. Customers coming for this pop-up may feel like they’ve fallen down the rabbit hole in time for the Mad Hatter’s most glamorous party."

Sahar, who lives in London, has made hats for Downton Abbey and even displayed them at the V&A. Each piece is handmade and ladies can make appointments for bespoke pieces or pick up something ready made. Hat prices range from £30 - £550.

For more information, visit www.saharmillinery.co.uk.

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