Pinterest reports rise in drip cakes and informal weddings

The 2017 Pinterest Wedding Report has been released, shedding light on the consumer behaviours of brides- and grooms-to-be

Every year sees an emergence of new wedding trends and Pinterest has released its 2017 Wedding Report to offer insight into how couples are using the platform to plan their big day.

Interestingly, the new year has seen a move towards low-key, casual celebrations that focus on the couple’s relationship and having a great time with family and friends. This is reflected in various aspects of the day – from the food to the décor, as detailed in the below breakdown of increasingly popular wedding choices.

Wedding food

• Drip cakes, +437%
• Brunch weddings, +35%
• Personalised drink stations, +50%
• A more detailed cocktail hour, +60% (Think small hamburgers with shots of beer, or oysters with sparkling wine tastings)

Wedding style

• Wedding tattoos, +116%
• Off the shoulder wedding dresses, +158%
• Statement earrings, +67%
• Printed bridesmaids’ dresses, +50%
• Blue suits for grooms, +90%

Wedding beauty

• Natural hair, +30%
• Pink eyeshadow, +45%
• Berry lip, +71%
• Lip masks, +388%
• Simple, polished updos, +83% 

Wedding travel

• Romantic honeymoon destination: Santorini, Greece, +70%
• Adventure honeymoon destination: New Zealand, +125%
• Mini-moons, +122%
• Elopement destination: mountainside, +109% 

Wedding décor

• Autumn weddings, +280%
• Greenery weddings, +300%
• Dusty rose colour, +255%

Wedding celebrations 

• The official after party, +35% - an extended after party after the grandparents leave
• Keeping it intimate, +100% - brides are choosing fewer bridesmaids, or none at all

For more wedding inspiration on Pinterest, follow BrideMag.