Market insight from Douglas Menswear has revealed that grooms are favouring patterned suits over block colours
Men's fashion brand Douglas has reported an unprecedented spike in patterned suits as British grooms dare to be different.
Douglas sales director, Anton Jenkins, said: “We have always seen a spike in sales in suits around wedding season and for the past few years, this has been led by the range of blue suits. Although blue is still topping the choice colour-wise, grooms are increasingly moving towards patterned alternatives in a bid to ensure they’re not dressing as they would for a business meeting."
“As men’s style becomes progressively adventurous, we knew it wouldn’t be long until wedding style caught up," continues Anton. "Our patterned suits are flying off the rails and this year we are sure to see wedding albums full of outlandishly dressed grooms.”
For more information on Douglas' range of patterned suits, visit https://douglasmenswear.com/.