Northern Ireland ranked the most loving region in the UK

05 Feb 2018

According to a survey conducted by Bloom & Wild, Northern Ireland is the most loving region of the UK

Just in time for Valentine’s Day, flower delivery company Bloom & Wild conducted a survey of residents across the UK to uncover the most and least loving regions. 

While 93% of people in the UK believe themselves to be loving, the results revealed that Northern Ireland is the most loving region of the UK, with residents telling their partner they love them more frequently than in any other area. In fact, almost 50% of people in Northern Ireland say “I love you” to their partner multiple times every day. Following closely behind was the South East, Wales, and the West Midlands.

On the opposite end of the spectrum, the least loving region of the UK was shown to be Scotland. Not only are Scots the least likely to celebrate Valentine’s Day, they are also among the least comfortable when it comes to expressing their love. The second least loving area was the East Midlands, followed by the North West and Yorkshire and the Humber. 

Check below to see where your region ranks:

  1. Northern Ireland 
  2. South East 
  3. Wales 
  4. West Midlands 
  5. South West 
  6. London 
  7. North East 
  8. East Midlands 
  9. North West 
  10. Yorkshire and the Humber 
  11. East Anglia 
  12. Scotland 

The research also showed that one of the most popular ways of showering a loved one with affection on Valentine’s Day is by sending or giving them flowers, although women are four times more likely to want to receive them than men.

Jim Warren, marketing director at Bloom & Wild, says: ‘‘While flowers for Valentine’s Day may not be an original idea, the kind of flowers you send really ought to be spectacularly original and creative. Whether it’s classic red roses for your sweetheart, or a wild bouquet of snapdragons and eucalyptus for your best friend, the gift you send on Valentine’s Day should reflect the recipient’s individuality as much as possible.”

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