New survey reveals mothers of the bride spend more time planning nuptials than grooms

19 May 2017

Research has revealed that mothers of the bride clock more hours planning a wedding than the groom

A survey of 1,145 brides carried out by women’s clothing retailer JD Williams has revealed which members of the wedding party invest the most time and money into planning the big day.

The results found that grooms spent on average just 33 hours preparing for their wedding day, whilst mothers of the bride invested more than 50 hours. Interestingly, mothers of the bride in Oxford clocked 11 hours more than the national average, spending 61 hours on wedding planning. The mother of the groom followed closely behind in the results, spending an average of 46 hours planning their son’s wedding.

The survey also looked into the financial investments made by the immediate family, and found that the tradition of the bride’s parents paying for the wedding is still a reality for many couples. On average, the bride’s family offered £12,822 for the big day, compared to the £5,766 that the average groom’s parents contributed.

Emma Warrington, ecommerce manager at JD Williams, said: “It’s heart-warming to see how much time the mothers of both the bride and groom are dedicating to wedding planning for their offspring, but more so it is fascinating to see how this dwarfs the time spent preparing by the groom himself.

“This could be in part down to the fact that parents are still investing financially in the big day and therefore like to be involved in decision making, but also it could be a sign that brides are leaning on their own mums and mothers-in-law for support as it’s likely they have already been through the wedding planning process before – either way, it’s great to see the MOTB and the MOTG are still very much an important part of the process.”

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