More than two-thirds of brides shop locally for their wedding dress

08 Jun 2018

Research by Archant Bride reveals that 67% of brides visit local bridal boutiques to find their dream wedding dress

A new survey from Archant Bride has revealed that, despite the increasing popularity of online shopping, brides-to-be are still opting to shop locally for their wedding dress and accessories. More than two-thirds of brides (67%) have bought or will buy their wedding dress from a local bridal boutique, while 10% opted for a chain bridal store and just 6% turned to the internet.

Similarly, 85% of respondents disclosed that they would be or have already made their wedding-related purchases at a combination of local shops, online sites and local shows or fairs – whereas a mere 11% exclusively shopped online.

Digital is still a key influence on wedding planning, however, with just over three quarters of brides-to-be (76%) turning to Pinterest for inspiration for their big day and 49% and 42% looking at Facebook and Instagram respectively. With just 10% of respondents claiming not to use social media at all in the planning of their wedding, the results show that social media remains a useful tool for advertising and marketing wedding-related services and products.

Gift lists are also predominantly compiled on the internet, with 45% of couples choosing an online provider compared to 34% who opted for a department store, and 21% who have put theirs together independently. 

The survey also looked into other elements of wedding planning, such as the budget – which was revealed to be £12,300 on average. Four fifths (80%) of those surveyed stated that their choice of venue was the priciest part of their wedding, closely followed by catering for 24%, honeymoons for 18%, and photography for 14% of respondents.

Although just 18% of those surveyed are spending the majority of their budget on their honeymoon, the survey showed that couples still like to splurge on the trip of a lifetime. Just under half of respondents (48%) plan to spend more than £2,001 on their honeymoon, followed by 30% who intend to spend between £1,001 and £2,000. And despite the increase in popularity of UK mini-breaks, the majority of respondents – 68% – are planning to travel abroad.

Findings based on a survey by bridemagazine.co.uk of 182 respondents currently planning their wedding

Related content

supplier finder

Get a quote

Looking for that perfect local supplier?
Let us know what you need and we’ll start looking for you.

supplier finder

Find a supplier

Search over 200,000 Suppliers in the UK.

or

Leave a comment

Comments

There are no comments to display, be the first!

bride

Everything for your wedding

Wedding Photo of the Week: Sam Sanders Photography

Each week we’re inviting all wedding photographers to submit their images to be Bri...

Wedding Buy of the Week: 86 x silver plate settings, £100 o.n.o.

Shop for your wedding the pre-loved way with Sell My Wedding; take a look at Bride's Buy ...

How to cater for your Norfolk wedding

Roland Schreiber of Norfolk-based  Expresso Catering explains how to serve up the b...

TREND ALERT: Floating tier wedding cakes

Take a look at these optical illusion wedding cakes, guaranteed to wow your guests at fir...

Styling your wedding stationery with Berkshire business Reeba Rose

The experts at Reeba Rose share the personalisation secrets behind their wedding statione...

Looking for that perfect local supplier?
Let us know what you need and we’ll start looking for you.