84% of millennial brides use social media on their wedding day

02 Aug 2017

Brides are becoming addicted to social media from the moment they are engaged, as this research reveals

Image: Vincent2004/ Shutterstock

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Of the 90% millennial brides-to-be getting married in 2017, it has been reported that a staggering 84% use social media on their wedding day and 19% use their mobile phones during the wedding party. 

The research by Onbuy.com, which assessed the social media behaviour of 837 brides, also discovered that 78% announce their engagement on social media within 24 hours, while a further 11% share it digitally within one week.

When asked how they use online platforms to plan their wedding, 78% cited Pinterest as their go-to app for inspiration - with 67% admitting to setting up a wedding board before they were engaged.

However, the picture perfect world of social media can also be held responsible for the 42% of brides who claimed that looking at wedding posts from other people made them feel anxious about their own big day. 

The research also unearthed the following interesting statistics:

• 64% of Brits request their guests to use a unique hashtag when uploading Instagram photos
• 11% admit they would rather not have photos shared of their wedding posted online
• 7% of people request that their wedding be unplugged.


In response to the findings, OnBuy.com offers its eight rules of digital wedding etiquette:

  1. As a wedding guest, be sure to check that the bride and groom have not requested an unplugged wedding.
  2. Do not post a photo of the bride under ANY circumstance before the wedding starts.
  3. As long as the tipsy best man’s speech may be, be sure not to be tempted to scroll though social media whilst they are talking.
  4. Gained 247 likes on your new engaged relationship status? Do not feel you must invite them all to your wedding.
  5. Keep your wedding hashtag short and sweet.
  6. As a bride or groom, put your phone away on the special day.
  7. If you are feeling anxious for your big day, do not compare yours to other people’s wedding uploads - envy is your worst enemy.
  8. Embrace it. From the Pinterest board planning, to the photos afterwards, social media may help capture the memories that wedding planners and photographers might not.

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