Making the most of your memories
09 Oct 2013
Making the most of your memories
Why memories on a memory-stick aren’t always what they seem, by Illustries, based in Gloucestershire and Worcestershire
The dress, the venue, and the food all play a huge role in a couple’s special day, of course – but zoom forward a few years and it’s the photography that helps you relive those special details.
With the rise in technology and the tightening of purse strings, more and more couples are opting for digital-only photo packages with the very real intention of creating their own albums once the excitement of the big day has died down. However, with the demands of everyday life, do-it-yourself projects can lose priority and are very often not acted upon, with many couples facing a future without a visual reminder of their nuptials to show generations to come.
Emma Penrice, Co-Founder of Illustries, a bespoke coffee table style wedding book design and production company, explains why opting for digital downloads is not always the best option:
“With today’s couples receiving more than 1,000 digital images from their wedding day, it’s no wonder that so many are put off by the prospect of trawling through them all, dragging and dropping them into a standard online template, or painstakingly Pritt-sticking hard copies into a boringly-bland album.
“We all know that discs and memory sticks won’t last forever – they’re easily lost or damaged, and with technological advances, there’s no guarantee that the computers of 2060 will even have DVD drives or USB ports. Imagine your children or grandchildren rummaging around in your attic 50 years from now, desperately seeking evidence of your day, and being totally baffled by the discovery of a funny little stick labelled: ‘Our Wedding’. An album is starting to sound like a very worthwhile investment now, isn’t it?”
Those wishing to move away from the traditional photo album though, will be pleased to know that there is a range of new, modern-day alternatives emerging across the wedding market to suit all tastes. From personalised memory books to celeb-style magazines, you can now tell the story of your day in a new and totally unique way, while still doing justice to your wedding photographer’s work.
“At Illustries we recognised there was a growing demand for something a bit different in the wedding album market; something with a real buzz that couples can look through and really feel as though they were reliving every special moment. Following my own wedding in 2008, we developed a whole host of products, including our signature bespoke coffee table books, that combine words, images and design to bring the most special day to life.
“The benefit of any professional album is that each image is carefully selected, edited, and arranged in a manner that complements the flow of your special day, and will help you relive your memories again and again. If you go to the effort of hiring a professional photographer to capture your memories, it’s such a shame not to follow that through by having your pictures printed professionally, in a high-quality album that you can cherish for decades. If you purchase an album through your photographer, you can see a sample in person. You can touch it, see it, and feel it to make sure it’s exactly what you want. This is what inspired one of our forthcoming products – a brand new concept in wedding albums, exclusively ordered through your own wedding photographer (watch this space).
“I understand that with the ever-growing costs of a wedding, forking out for a wedding album can seem like an unnecessary expense to some couples. But the beauty of the album is that it’s something you can order three, six, or even 12 months down the line. You could even consider using some of your wedding present money to put towards an album or design that you really want. (It pays to know that we also offer Book Token gift vouchers which fit the bill perfectly) Think about it this way - wedding photographs are the only thing that will increase in value over time. As the years pass by, leafing through the pages of album full of memories will bring you more and more pleasure.”
Illustries is an innovative company that aims to capture every important detail of a wedding, through interviews, story-telling, and creativity, all encapsulated in beautiful coffee table books, themed magazines, and bespoke gifts. Illustries’ Co-Founders, Emma Penrice and Samantha Neal, bring a wealth of experience across the design and copywriting industries to help brides and grooms capture their special day through the perfect, and unique, combination of words, photography and imagination. For more information about Illustries, please call 0845 4681610, or email email@example.com. Alternatively, please visit the website at www.illustries.com , to browse some of the beautiful, bespoke products on offer.