Priyanka Chopra and Miley Cyrus named two of the most influential brides

17 Apr 2019

The most influential celebrity weddings of 2018 and the leading fashion trends for 2019 brides have been revealed

Image: Mari Lezhava

Image gallery

Image gallery

Global fashion search platform Lyst has just released its 2019 Wedding Report. The online shopping habits of more than 5 million shoppers a month have been analysed taking into account multi-platform product mentions, influencer and brand followings, and sentiment analysis. Covering fashion, celebrity weddings and social media trends, the report’s findings are likely to influence brides planning their 2019 or 2020 wedding. 

Do it for the Gram

Instagram has changed the way that brides and wedding guests are planning for weddings, with Lyst finding that on average wedding hashtags get 10 times more engagement than holiday hashtags. Guests and couples are searching for the most Instagrammable wedding outfits and photo opportunities, so we expect that flower walls and photobooths are here to stay. Statement styling and personal touches are perfect for gram-able content. 

Fashion notes

From the unconventional to the practical, Lyst’s style findings might come as a surprise. Searches for gowns with pockets have risen by 83% in the last six months and personalised sneaker searches are at an all time high, suggesting that brides are opting for increasingly versatile and practical wedding looks. Hot pink formal dresses are also having a moment and searches for statement headpieces have increased by 94% since January, possibly due to the influence of awards season. Searches for pre-owned and vintage wedding dresses are also on the rise.


Degas Bridal Gown, Needle & Thread 

Celebrity style

Within 24 hours of Priyanka Chopra and Nick Jonas’s wedding, searches for Ralph Lauren wedding dresses went up 906% even though the designer doesn’t have a bridal range and has only created a few bespoke bridal gowns. Similarly, searches for Vivienne Westwood wedding dresses increased by 169% during the three months after Miley Cyrus and Liam Hemsworth surprised social media followers by announcing that they had tied the knot on December 26th 2018. Chiara Ferragni and Fedez’s wedding has also dominated the social sphere, with #TheFerragnez hashtag gaining an engagement of more than 39 million.  

View this post on Instagram

A post shared by Chiara Ferragni (@chiaraferragni) on

Time and money

Lyst found that the average wedding dress now costs 12% more than 2018, coininciding with The Knot’s finding that the average wedding now costs $33,931 (£26,019). Couples are also spending longer planning their wedding, with The Knot revealing that the average engagement length is now just over 13 months. Compared to two years ago, wedding guests are spending 26% more on outfits for the special day and members of the bridal party are shelling out an average of $472 (£361.75) to attend hen and stag parties. 

The Royal effect

Princess Eugenie has inspired brides to go for backless dresses with searches up 200% and Meghan Markle’s evening wedding gown has kept designer Stella McCartney in the top three most searched bridal designers since her collection launched in November 2018. More than 23% of brides shopping on Lyst are also looking for two wedding dresses, in part due to both Meghan and Eugenie’s stunning evening looks which attracted widespread applause across social media.

View this post on Instagram

A post shared by Princess Eugenie (@princesseugenie) on

Related content

supplier finder

Get a quote

Looking for that perfect local supplier?
Let us know what you need and we’ll start looking for you.

supplier finder

Find a supplier

Search over 200,000 Suppliers in the UK.



Everything for your wedding

In The Spotlight: City Brides Ltd

Owner of City Brides Ltd Juliette Bendell tells us about her bridal fashion business in&n...

Wedding cake ideas inspired by the seasons

Look to your wedding season for inspiration when it comes to your cake ...

In The Spotlight: The Woodyard at Worstead Estate, Norfolk

Nestled in 300 acres of private woodland is The Woodyard at Worstead Estate, a newly laun...

17 plus-size wedding guest outfits

Flatter your figure and accentuate your curves with these options in plus-size wedding gu...

Wedding Photo of the Week: Jess Soper Photography

Each week we’re inviting all wedding photographers to submit their images to be Bri...

Looking for that perfect local supplier?
Let us know what you need and we’ll start looking for you.

the wedding show