Priyanka Chopra and Miley Cyrus named two of the most influential brides
17 Apr 2019
The most influential celebrity weddings of 2018 and the leading fashion trends for 2019 brides have been revealed
Image: Mari Lezhava
Global fashion search platform Lyst has just released its 2019 Wedding Report. The online shopping habits of more than 5 million shoppers a month have been analysed taking into account multi-platform product mentions, influencer and brand followings, and sentiment analysis. Covering fashion, celebrity weddings and social media trends, the report’s findings are likely to influence brides planning their 2019 or 2020 wedding.
Do it for the Gram
Instagram has changed the way that brides and wedding guests are planning for weddings, with Lyst finding that on average wedding hashtags get 10 times more engagement than holiday hashtags. Guests and couples are searching for the most Instagrammable wedding outfits and photo opportunities, so we expect that flower walls and photobooths are here to stay. Statement styling and personal touches are perfect for gram-able content.
From the unconventional to the practical, Lyst’s style findings might come as a surprise. Searches for gowns with pockets have risen by 83% in the last six months and personalised sneaker searches are at an all time high, suggesting that brides are opting for increasingly versatile and practical wedding looks. Hot pink formal dresses are also having a moment and searches for statement headpieces have increased by 94% since January, possibly due to the influence of awards season. Searches for pre-owned and vintage wedding dresses are also on the rise.
Degas Bridal Gown, Needle & Thread
Within 24 hours of Priyanka Chopra and Nick Jonas’s wedding, searches for Ralph Lauren wedding dresses went up 906% even though the designer doesn’t have a bridal range and has only created a few bespoke bridal gowns. Similarly, searches for Vivienne Westwood wedding dresses increased by 169% during the three months after Miley Cyrus and Liam Hemsworth surprised social media followers by announcing that they had tied the knot on December 26th 2018. Chiara Ferragni and Fedez’s wedding has also dominated the social sphere, with #TheFerragnez hashtag gaining an engagement of more than 39 million.
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Time and money
Lyst found that the average wedding dress now costs 12% more than 2018, coininciding with The Knot’s finding that the average wedding now costs $33,931 (£26,019). Couples are also spending longer planning their wedding, with The Knot revealing that the average engagement length is now just over 13 months. Compared to two years ago, wedding guests are spending 26% more on outfits for the special day and members of the bridal party are shelling out an average of $472 (£361.75) to attend hen and stag parties.
The Royal effect
Princess Eugenie has inspired brides to go for backless dresses with searches up 200% and Meghan Markle’s evening wedding gown has kept designer Stella McCartney in the top three most searched bridal designers since her collection launched in November 2018. More than 23% of brides shopping on Lyst are also looking for two wedding dresses, in part due to both Meghan and Eugenie’s stunning evening looks which attracted widespread applause across social media.
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