Leicester bridal boutique launches charity t-shirt to show support for weddings during Covid-19
01 Mar 2021
The White Door Bridal t-shirts were created in response to postponed weddings and to give brides a boost during wedding planning
Leicester based t-shirt supplier and White Door Bridal founder and owner, Helen Pettigrew-Hextall, was planning on opening the doors to White Door Bridal over the last year, however when coronavrius lockdown came into affect, her plans were drastically changed and she found herself sketching and designing a new t-shirt line, hand pressing and sewing in labels, wrapping and tying up packages in bows - all from her dining room table.
"From seeing the impact that Covid was having on the wedding industry, aswell as my own plans, I not only wanted to raise some smiles but also bring solidarity to show we really are all in this together", says Helen. "I loved the idea of flicking the ring finger, a cheeky but heart felt 'up yours' to something that no one saw coming and is totally out of our control."
With a background in retail buying and embroidery from university, Helen knew she could get together the components to make the t-shirt work for engaged brides-to-be and to those who had been frustrated and affected by the pandemic.
After the Pime Minister's roadmap announcement on Feburary 22, the plan was revealed to gradually bring back weddings to full swing between March and July.
"I think there is a definate light emerging from the end of this very long tunnel we have been in", says Helen. "I was so relieved to hear more up lifting news and its great that boutiques can soon open their doors again from April. The aim of the social restrictions lifting fully as of 21st June will be a huge positive boost for everyone planning weddings after this point. My heart really does go out to all the brides and grooms who have had to reschedule and re-plan their big day over and over. I have had some brides tell me they are on their forth time lucky, so I have everything crossed for them."
With each t-shirt sold, 10% will go towards four chosen charities close to Helen's heart: "I chose Dementia UK in memory of my Grandma Alice and Grandad Tony, British Heart Foundation in memory of my Grandad Tom, Cancer Research in memory of my Grandma Ellen and Fauna and Flora to raise funds and awareness to irradiate the Ivory trade in Africa after David Attenborough sent me a letter recommending this charity for all its good work for the planet and its animals."