Last Night of Freedom launches online Freedometer
27 Jun 2016
LNOF has launched the Last Night of Freedometer, revealing how many stag and hen parties are due to take place around the world
Stag and hen weekend specialists, Last Night of Freedom have launched the Freedometer.
Based on industry figures and an algorithm created using a multitude of data sources, the new tool shows which cities around the world will be populated by hen and stag parties each weekend.
This is part of the latest research by Last Night of Freedom, which has previously unveiled emerging hen and stag party trends and behaviour - including the top 10 most visited locations, the amount spent and the number of alcohol units consumed.
Matt Mavir, managing director of Last Night of Freedom, says: “Stag and hen dos are ingrained in our culture and it’s really interesting to be able to determine the exact location and number of groups for each weekend.
"The Freedometer will also prove incredibly useful for forward planning of venues, local councils, and local residents. Bars, clubs and town centres will be able to predict larger and potentially livelier crowds, and ensure they have the resources to manage them. Being able to prepare in advance will prevent places from being caught short and will no doubt result in better weekends for all!”
To find out more about the Last Night of Freedometer, visit the LNOF website.