Läken & Blake launches virtual wedding ring try-on experience

20 Jul 2021

Diamond experts, Läken & Blake, adds extra sparkle to diamond ring buying using Augmented Reality tech


Online fine jewellery store for diamond rings, Läken & Blake, has launched a new Augmented Reality (AR) experience for shoppers, providing a unique, contemporary at-home diamond ring buying experience that is safe, seamless, and sustainable.

The post pandemic anxiety is real. In acknowledging this, Läken & Blake is helping people move at their own pace by enabling a safer at home shopping experience and increasing their confidence in selecting the right rings for them. 

Following the change in shopping habits from the pandemic, research by Läken & Blake found that seven in ten (71%) of consumers say they would shop more often if they used AR and 70% of 16-44 year-olds are aware of AR.

Using a smartphone or tablet, people can experience how diamond rings look and fit on their hands. Once they choose a diamond and ring design, they will then be able to see and test how it looks on them, and be able to change between different options (i.e. precious and noble metals) for comparison.

John Wainio, founder of Läken & Blake said: “This AR technology will transform the diamond ring buying experience for many people.  The diamond buying experience needs to evolve to reflect what customers want and expect; at Läken and Blake we are committed to offering customers a seamless, safe and sustainable diamond buying experience and the AR experience is only the first step in this journey.”

Click here for more wedding ring inspiration. 

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