Jenny Packham reveals 2017 Bridal Collection campaign

28 Jul 2016

Jenny Packham's mesmerising dress designs take centre stage in this Midwest-inspired shoot which encompasses the 2017 Bridal Collection

Image gallery

Image gallery

Set on the plains of the Midwest, the Jenny Packham 2017 Bridal Collection is brought to life in this stunning shoot. 

The images were shot on location at a cowboy ranch by photographer, Jane McLeish-Kelsey, perfectly depicting the spirit of the 2017 Jenny Packham bride - a modern romantic with a wanderlust soul.

A hazy summer sun and miles of farmland offer the key components in which to frame the exquisite characteristics of the Dixie, Apache, Daisy, Harmonica and Faith gowns - exhiiting soft colour palettes and intricate detail.

The 2017 collection will be available from August 2016, with many styles available in petite sizing. See the full collection here.

Jenny Packham 2017 Bridal Campaign from Jenny Packham on Vimeo.

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