JD Williams unveils new bridal and wedding guest collection

The new collection from JD Williams features romantic bridal silhouettes, colourful and neutral mother of the bride and bridesmaids’ outfits, and printed wedding guest dresses 

JD Williams has launched a new bridal and wedding guest collection. The collection includes stylish dresses for brides, vibrant and pastel mother of the bride and bridesmaids’ designs, and printed wedding guest outfits.  

“We strive to cater for everyday occasions and special moments that matter to our customers,” explains Esme Stone, head of brand at JD Williams. “Having a bridal collection to offer that is still premium but at affordable prices is important right now when we’re all feeling the pinch of the rising cost of living. The collection is so diverse that whether you are a bride wanting a stand-out dress, or you may have a few occasions to dress for, there will be something available that will look and feel great.” 

The bridal designs include a fit and flare shape dress with a premium stretch satin lining (£220), and a hand-finished gown covered in sequins with mesh godet inserts in a flattering fishtail skirt (£250). 

Bright colours and soft tones feature among the versatile mother of the bride and bridesmaids’ outfits. For wedding guests, the Raishma Studio collection includes comfortable, stylish floral print dresses ideal for the summer. 

JD Williams' new bridal and wedding guest collection is available now. View the full collection online at jdwilliams.co.uk.