Italian weddings set to surge in 2017
05 Jan 2017
Italian holiday specialists Citalia have reported a staggering year-on-year increase for couples considering a wedding in Italy
An analysis of online search data by Italian holiday specialist Citalia has revealed that the search term ‘Italian weddings’, which peaks in January, saw a huge 550% increase year-on-year in 2016.
Citalia also recorded a 142% increase in Italian wedding traffic to its dedicated Italian wedding page last year.
With celebrity couples such as George and Amal Clooney and Kim Kardashian and Kanye West choosing to tie the knot in Italy in recent years, it is no surprise that this has set a trend for other couples to do the same.
These findings are echoed in data presented by the Foreign & Commonwealth Office, which also confirms a rise in Italian wedding popularity. The number of British nationals who have notified the British Embassy in Rome of their intention to marry in Italy has seen an 894% increase since 2012 to present day and a 29% increase from 2015 to 2016.
To meet the growing demand for wedding planning in Italy, Citalia has created ‘Dream Italy’ - a Pinterest inspired planning tool which charts seasonal wedding ideas and trends in the country.
Darren Foster at Citalia said: “Our team of Italy experts have first-hand knowledge of the most beautiful Italian destinations that are perfect for weddings and honeymoons. They are passionate and dedicated to helping couples fulfil their dream of the perfect wedding in Italy. This expertise and passion has been poured into the Dream Italy tool to provide the sparks of inspiration.”