Interested in exhibiting at The Wedding Show: Westpoint Arena?

03 Aug 2011

Interested in exhibiting at The Wedding Show: Westpoint Arena?

Information for Exhibitors

Date: Saturday 13th & Sunday 14th October 2012

Opening Times: 10am – 4pm

Held over two days at the South West’s leading exhibition venue; Westpoint Arena, The Wedding Show gives brides the opportunity to meet the suppliers who will help to create their dream wedding.

With more visitors than any other individual wedding show in the South West of England, it’s a must for anyone involved in creating that special day. Exhibiting at The Wedding Show, offers something no other media does; the opportunity to interact with brides and their families face-to-face. Brides want to see, touch, feel, taste, try on and test out before they buy – The wedding show lets them!

Don’t forget that brides have given up their precious leisure time just to meet and spend money with wedding companies like yours. Our 2011 Wedding Show was our busiest and most successful show to date, drawing large crowds and many of the regions top wedding suppliers. Please take a look at the video above of last years event to give you a feel for the show:

Why choose The Wedding Show to exhibit at?

• The largest and most prestigious show in the South West with over 140 exhibitors.

• Tight controls over the number of stands permitted in each wedding sector – hurry don’t leave it too late to book only to find out that we have no more stands available in your particular area of specialism.

• Show features include three spectacular, fully choreographed catwalk shows put together by a top choreographer from Manchester to feature professional catwalk models from London.

• Live performances and demonstrations taking place during the event

• Amazing makeovers to inspire visiting brides

• Refreshments available – all features combine to give the visitor a great experience and a great day out.

• The event is extensively marketed to target brides to be and their bridal party

Comprehensive Marketing Campaign

The Wedding Show is supported by a very comprehensive marketing campaign across the South West and beyond, securing coverage in print, online, radio, email, face to face and through social media networks.

In print

• As part of the Archant group, The Wedding Show benefits from extensive full page and full colour advertising across our portfolio of local magazines to include: Devon Life, Cornwall Life, Somerset Life and Dorset magazine.

• Our very own bridal magazines South West Bride and Pure Weddings provide important targeted media support

• Extensive weekly advertising in the run up to the event in our Archant local newspapers: Exmouth Journal, Sidmouth Herald, Western & Somerset Mercury, Exmouth Herald, North Devon Gazette, North Somerset Times

• We recognise the importance of the London wedding market to the South West and in the run up to the event place adverts in our portfolio of over 20 London magazine and newspaper titles.

• Adverts placed in other popular local newspapers and wedding magazines

Online

• Tile adverts to be prominently displayed on over 30 Archant websites

• Listing on local What’s On Guides

. Comprehensive Facebook and Twitter advertising campaign

Radio

• Radio adverts and talk ups on local radio stations in the weeks leading up to the event. Local radio to attend the show and do a live link

Email campaign

• We have an extensive visitor database of visitors who have attended our previous wedding fairs/shows, who are still planning their wedding. We also collect a huge amount of contact data from brides to be entering our extensive range of online competitions. This database are sent email newsletters in the run up to the show.

Face to face

• Leaflets promoting the show are produced several months in advance and distributed by exhibitors and at the 40+ wedding fairs we visit promoting our South West Bride magazine.

• Online / social media is used to promote our shows and allow exhibitors to promote their presence pre, during and post event.

If you would like to book a stand or discuss exhibitor opportunities, please contact our wedding team:

Rachel Roberts

T: 01803 860753

rachel.roberts@archant.co.uk

Fiona Jardine

T: 01803 860762

fiona.jardine@archant.co.uk

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