We learn more about Kaye Souter Flowers from the business founder
Images: Big Fish Photography
Kaye Souter tells us more about Kaye Souter Flowers, an Ipswich-based florist which supplies flower arrangements to customers in Norfolk and Suffolk.
Tell us about your business
We are a commercial workshop-based floristry business providing flowers for all occasions, weddings, funerals, events, functions and gifts, which we deliver daily in the local area.
When and why did you set it up?
I set the business up in November 1999, having trained as a professional florist since 1987 and fully qualified to the highest level in the UK. I decided after working on the shop floor for two other companies it was time to offer something different, a much more personal one-to-one bespoke service. The customer has contact with me from placing the order, through to making and delivering the design.
What do you love most about your job?
The variety; every day is different with a new project or design to work on each day. I love the customers and being able to provide something personal to suit the occasion for which it is intended. I am passionate about the product, the wide range and new varieties and colours coming through the markets every day. Each season comes along with its own very personal set of fantastic blooms, only to be replaced by the next to enjoy. Nature is amazing.
What do you love most about the weddings industry?
Creating bespoke designs for every couple, taking in the influences of church, venue, reception settings, the style and colours of dresses, suits and outfits chosen. Also, working somewhere different every day but returning to favourite locations again and again, and working with other wedding professionals.
What is the most memorable wedding you’ve worked on to date?
There are many! Creating archways, decorating churches and venues, marquees and tipis using beautiful blooms to create bespoke personal flowers, bouquets, buttonholes and corsages. Last spring, we decorated a beautiful church lychgate in Wherstead, and last summer we decorated a stunning marquee on the lawn in front of Helmingham Hall with clear panels so our floral designs linked to the gardens outside. We also created designs in huge milk churns at a ceremony at Jimmy’s Farm. Last autumn, we dressed Milsoms Kesgrave Hall for a disney-themed wedding, which featured different table centres to represent various films.
What trends do you predict will take hold for 2023?
I imagine we will still be looking at very natural selections: relaxed in style, neutral colours, informal gathered designs. Colours will include ivory, greys, champagnes and blush pink, while flowers will include roses, peonies, hydrangeas, stocks, phlox, antirrhinums, freesias, gypsophila, eustoma, veronica, astrantia, bouvardia and eucalyptus.
What is your best piece of wedding planning advice?
Research all your suppliers; speak to them, look at previous examples of their work, ask for recommendations from friends, colleagues, family members and venues. Book well ahead of time and build a relationship with plenty of meetings and take advice from each professional to achieve exactly what you are looking for. Make sure they all know who else they are working with as they are likely to have worked together before. Everyone will be working towards the same aims and vision.