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How to find your dream wedding dress in Norfolk

24 Apr 2019

Eight Norfolk bridal boutiques talk about where to begin with your wedding dress shopping journey

You’ve set your date, you’ve booked your venue, you know your theme, and now it’s time to start the journey every bride-to-be treasures - finding your dream wedding dress. 

Norfolk is home to a wide selection of bridal boutiques stocking designer labels to suit every bride’s style and budget. 

After moving locations, the largest bridal boutique in Norfolk, La Belle Angèle, are now in their new boutique at The Georgian House, 42, St. Giles Street, Norwich.

Kirsty Fletcher of La Belle Angèle says: “We offer an amazing collection of wedding gowns and bridesmaids' dresses that are hand-picked from some of the finest designers to ensure you will not be disappointed.

"Our bridal collection includes Badgley Mischka, Blue by Enzoani, Beautiful by Enzoani, Ladybird and Victoria Jane. For bridesmaids we have Dessy as well as the exclusive Jenny Packham collection of dresses.We also have an exclusive range of bridal accessories made on the premises.

“With award-winning customer service including in-house alterations we have everything necessary to make you look and feel beautiful on the most special day of your life."


Inside the new La Belle Angèle bridal boutique at The Georgian House, Norwich 

Voted Best Bridal Retailer in the East of England for 2019, Pure Brides, situated in the heart of Norwich’s historic Lower Goat Lane, have been helping brides-to-be find the dream dress since 2004. 

Anna Hare, Pure Bride’s founder, says: “My brides’ experience is still what drives me 15 years on, and I’m always working to make sure that Pure is the best it can possibly be.

“I absolutely love my shop and what we do here. It’s warm, welcoming and fun. Elegantly decorated in soft grey, white, with just the merest hint of pink, it’s bright and airy with large windows, gorgeous wooden floors and a welcoming double door at the entrance. Luxuriously finished with every attention to detail, our private bridal rooms allow you and your guests to get lost in your bridal shopping experience, just the way it should be.

“You’ll feel immediately at ease from the moment you walk through our door and will have your own completely private space where you can enjoy your appointment with your guests. There’s genuinely a fun loving, happy vibe and my fabulous team and I really do love what we do. 

“Come in and see us for yourself and together we’ll create a precious memory of shopping for your bridal gown, that you and your family and friends will treasure forever.”


Outside Pure Brides, Lower Goat Lane, Norwich

La Creme Brides, based in the centre of Norwich along Exchange Street, has been helping brides find their perfect gown for more than 16 years. With 25 years' experience within the bridal industry between them, Jill and Lucy will help you find your dream dress for your perfect day with honest and professional advice.

“We are a bijou boutique offering a personal one to one service in a friendly and relaxed environment”, says Lucy. “We stock stunningly classic gowns by award-winning designer Pronovias; easy to love and easy to wear gowns from Willowby by Watters; and our newest sublime collection, Jolie by Nicole.”


Dress: 'Saros', Willowby by Watters available at La Creme 

Based in Rackheath on the outskirts of Norwich, Dreams Bridal stocks more than 800 gowns from size 6 to 36. Sandra Curston of Dreams Bridal Norwich says: “Most of our business comes from word of mouth, so it is not surprising that brides travel from all over the country to experience our customer service which is second to none. 

“We firmly believe that every girl should be able to walk through our door and try a dress of her dreams; this is why we ensure you will receive the attention you deserve. Our staff will spend as much or as little time as is needed to offer you the very best advice and to suit all your requirements. 

“We stock Mori Lee, Special Day, Opulence, Hilary Morgan, Impressions and Emma Bridal. For the mothers of the bride we stock the renowned Condici, Veni Infantino, Ispirato and Michaela Louisa. We give you an honest opinion, with no pushy sales as staff are not on commission and we tell you the truth, as well as offering a cup of tea.” 


Dreams Bridal boutique situated on Wendover Rd, Rackheath 

If you are looking for a vintage flair, head to The Frock Spot. Situated on St Benedict’s Street in the heart of Norwich, the boutique stocks a large selection of tea-length and short wedding gowns in Norwich, Norfolk and Suffolk, with a mother of the bride sister boutique just a few steps away from the bridal boutique. 

Amy Nichols, owner of The Frock Spot, says: “Choosing and finding the perfect wedding dress that you adore starts here. If you love lace, vintage or boho inspired, classic gowns with a modern twist, or even a tea length, visit The Frock Spot. An appointment at our boutique should be in every Norfolk bride’s diary.

“We are proud to showcase wedding dresses with a unique feel, are a step towards vintage and are always elegant, and we are delighted to present a large collection of 1950's vintage inspired and tea-length wedding dresses. 

“The designers we stock for wedding dresses are LouLou, Lois Wild, Watters Wtoo, Veromia, White Rose Graceful, Angel B Curve, Tara Keely, Ti Adora, Louise Bentley and English Rose. For bridesmaids, we stock LouLou, Watters Wtoo, Angel B, Hayley Paige Occasions and Veromia.”


Inspired by 1950s style, The Frock Spot also stocks tea-length wedding dresses in lace, tulle and satin

Set in the middle of Hilborough in Thetford is Crown Joolz; a unique bridal showroom. Open seven days a week from 10am to 10pm, with a bridal bouquet partnership for your wedding flowers, brides-to-be can experience the full look at a time that suits them.

Bernice Davis of Blooming Perfect says: “The private one-to-one appointments at Joolz allow you to try on as many dresses as you want. When you say ‘yes to the dress’, we will also bling you up with tiaras and veils. 

“I will then step in to design your bouquet to finish of the look, spending time with you to discuss all your venue flowers and props required so brides leave with a full vision of what their special day will look like.

“Joolz also stocks bridesmaids, men's suit hire and prop hire to help create the magic all under one roof. Alterations are also undertaken by Joolz herself.”


Crown Joolz Bridal Boutique and Blooming Perfect can create a head to toe wedding look for you, including accessories and bouquets 

Established in 2011, on the day William and Kate were married, Elm Hill Brides is located in the heart of Norwich, just a three minute walk from Norwich Cathedral. 

Managed by former midwife Joanna Loton, Elm Hill Brides is a truly independent family business and the team is proud to be renowned for their stock of only uniquely designed bridal gowns. 

Joanna says: “We focus on faultless tailoring, the use of exquisite materials and affordability for all our brides. 

“As well as stocking La Sposa, we are a premier retailer of the fabulous Atelier Pronovias collection, the couture range of Pronovias, with Nicole - the Italian designer collection - soon joining our range.”


For a unique choice of bridal gowns, head to Elm Hill Brides in the heart of Norwich

Fairytale Gowns is an award-winning bridal boutique.located at 110 High Street Stalham in Norwich.

Louise Dace, owner of Fairytale Gowns, says: "Stunning hand-picked dresses are on offer for brides, bridesmaids and flower girls featuring designers such as Venus, Très Chic, Demetrios, Dessy and Emma. We stock a range of styles from elegant and fit and flare to vintage inspired tea-length gowns.

"To complement our dresses we also stock a variety of accessories like tiaras, jewellery, veils, petticoats and shoes. We also offer an in-house alteration service and on-site parking with wheelchair access."


Stocking a dress for every style of bride, you could find the one at Fairytale Gowns

For more bridal fashion inspiration pick up the 2019 Norfolk Bride magazine or read the digital edition online here.

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