Home weddings set to soar in demand from 2019

13 Feb 2019

Multi-award-winning specialist caterer Tapenade shares thoughts for co-operation between suppliers to produce the ideal home wedding

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Weddings held at home in temporary structures may currently make up 2% of the most popular type of wedding venue (The UK Wedding Report, 2018), but this is expected to soar over the next few years as couples seek a more bespoke experience, which offers additional control and personal input.

Added to this, a Law Commission Review is expected to bring England and Wales into line with Scotland by significantly reducing restrictions on legal weddings in temporary structures and outdoors. This opportunity will encourage many more couples opting for a more personalised wedding ceremony and space.

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Meanwhile, Instagram has taken the wedding market by storm and continues to drive inspiration, innovation and expansion within the home wedding market. Creative couples are taking advantage of their surroundings in a bid to stand out from the crowd and ensure their wedding is memorably unique. This is a prime opportunity for ambitious businesses to escalate sales, supplying exciting alternatives for discerning clients.

Frequently, clients seek the reassurance of personal recommendations for their wedding suppliers. An inclusive supplier group approach may be simpler for them and ensures a 360-degree wedding provision. Tapenade recommends joining up your wedding product with a portfolio of suppliers to create an easily managed offer which builds on the original recommendation, provides a full service and aids in budget management for the client.

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Providing a packaged price is not only easier to work with for engaged couples, but also assists with the delivery of services. Combining a package of tiered offers can be persuasive for couples looking at scalable options. This can impact the wedding budget, and allow couples to take advantage of promotions and ideas providing great value for the best price.

Catering companies, such as Tapenade, are well placed with portfolios of suppliers offering all aspects of a wedding’s requirements from florists to production and AV, to tables, chairs and linens.

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Home weddings can be a challenge logistically, however with the right approach and joined up thinking couples feel included and fully aware that their special day meets their own personal and exacting requirements. With the benefit of all suppliers having an organised structure and informed plan. 

Establishing a network between the supplier companies is essential. Whether this be a weekly call, group access to an online planning document, or a carefully managed email chain. Electing to provide a dedicated co-ordinator from one supplier to pull together all the moving parts will ensure continuity and a clear pathway through the process from plan to delivery.

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Also, with the benefit of a co-ordinator, the varying complexity of supplier price structures can be overseen benefitting all parties. With a mixture of full-time event planners, as well as the support staff, at the event the benefit of having an overseeing event lead ensures that timings, staff briefings, logistics and operations meet both pre-event and on the day timings.

For further information about producing home weddings, or about Tapenade’s catering capabilities, please contact sales@tapenade.co.uk.

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