Hermione de Paula launches new signature collection in Birmingham
15 Oct 2019
Hermione de Paula has formed an exclusive partnership with luxury bridal boutique, Feathers, in Birmingham city centre
Couture bridal designer Hermione de Paula is making her collection of nature-inspired wedding dresses permanently available to UK brides outside of London for the first time, with a new Signature Collection of made-to-order gowns available in Birmingham from October 2019.
The partnership with Feathers aims to make her hand-embroidered, customisable gowns more accessible to women nationwide – both in price point and location.
Creating dresses sustainably is at the heart of Hermione’s design philosophy. The new Signature Collection is designed for women looking for heirloom art in their wedding dress.
Timeless silhouettes combined with Hermione’s favourite embroideries create a collection of limited-edition works from her romantic archive of handmade bespoke gowns.
The made-to-order collection available at Feathers features Hermione’s signature wisteria, fern and rose, tropic utopia and wild rose garden embroidered designs, and is available in a range of colour options.
Brides can also artfully weave in personal details such as a beloved pet portrait, first dance lyric, wedding date or couple's initials into the dress or veil.
Holly Johnson, owner of Feathers in Birmingham, said: “I know so many women that really lust after a Hermione de Paula gown, so it’s fantastic to be able to bring the Signature Collection to Birmingham.
“The gowns truly are works of art. The level of detail in the embroidery and the opportunity to personalise them to encapsulate messages unique to the couple, and even add a splash of colour, is something special. We can’t wait to welcome our brides to the beautiful world of Hermione de Paula.”
Hermione de Paula, said: “I wanted to grow a collection which would give us the opportunity to create wearable pieces of heirloom art for all our brides regardless of where they live or if they are unable to be fully involved in the bespoke process.
“We are really like architects in the studio, we design every dress to adapt to our bride’s wedding day and her design desires. With this collection we are still able to make her personalised dream dress, but in a more streamlined process.”
The new Hermione de Paula Signature Collection gowns range between £2,800 - £3,900 ex VAT and can be handcrafted within 10 weeks.