Half of British couples won't celebrate Valentine's Day

07 Feb 2017

A recent study has discovered that more than 50% of British couples won't celebrate the most romantic day of the year

New research by Glowing Embers has revealed that 58% of British couples don't plan to celebrate Valentine's Day, with 'cost and over-commercialisation' listed as the main reason why.

The study, which surveyed 1,000 couples across the UK, also uncovered the following excuses:

  • Work commitments: 20%
  • Too tired: 13.5%
  • Can’t find childcare: 9%
  • Don’t agree with the concept: 25.5%

Even those celebrating Valentine's Day weren't prepared to spend out, with nearly three quarters of couples believing in a £20 or less gift spend. However, 1 in 10 women admitted they'd like to receive a gift worth more than £200.

Richard Fewings, director of Glowing Embers, said: “Our results really do show that most of us Brits feel that Valentine’s Day is just too expensive, leaving even us romantics to feel cynical about the whole occasion."

“However, we don’t need to do much to get back to the real meaning of the occasion which should be just to show your loved one they are special, " he continues. "A bottle of wine by the fire, a homemade card or running your partner a bath can be a romantic gesture and a great way to keep a passionate fire burning."

Related content

supplier finder

Get a quote

Looking for that perfect local supplier?
Let us know what you need and we’ll start looking for you.

supplier finder

Find a supplier

Search over 200,000 Suppliers in the UK.

or

Leave a comment

Comments

There are no comments to display, be the first!

bride

Everything for your wedding

Top engagement ring trends for 2021

Beaverbrooks reveals the top trends for popping the question in 2021 ...

My Wedding Planning Journey: COVID and wedding planning not enough?

Wedding planning can be overwhelming at the best of times, let alone with Covid-19 bring...

Kate Fearnley 'Wonderland' bridal collection

UK designer, Kate Fearnley, announces the launch of her first wholesale bridal collection...

Wedding Photo of the Week: Tracey Warbey Photography

Each week we’re inviting all wedding photographers to submit their images to be Bri...

Wedding Buy of the Week: Charles Tyrwhitt Tailcoat & Trousers, and Moss Bros Waistcoat, £250 o.n.o

Shop for your wedding the pre-loved way with Sell My Wedding; take a look at Bride's Buy...

Looking for that perfect local supplier?
Let us know what you need and we’ll start looking for you.

the wedding show