Grace Loves Lace launches wedding dresses created by customers
30 Jul 2020
The Grace Loves Lace ‘July Capsule 2020’ wedding collection was based on feedback from 80,000 brides
Australian-born bridal brand Grace Loves Lace has created three new dresses based on the feedback from brides around the world.
Feedback, from 80 different countries included brides from 18 to 60 years old with varying body shapes from XXS to XXXL, was gathered across a 12-month period to design three key dresses which will be available from July 30.
Above: Grace Loves Lace 'Luca' dress
The gowns, named Luca, Anais and Vita are the final three created by Grace Loves Lace customers.
Founder and Creative Director, Megan Ziems, said: “Because we are locally produced and manufactured, we are nimble and able to respond to our customers at a rapid pace. All our brides feedback comes to head office and we listen. We are fortunate enough that our business model allows us to deliver what they want from us, even during a global pandemic”.
Above: Grace Loves Lace 'Anais' dress
Some of the main features on the mini collection include lace, high necklines, sleeves and A-line skirts.
The Luca gown was inspired by one of the brand’s signature gowns, the Orla. It is a combination of an iconic GRACE silhouette and signature pearlescent lace, featuring a high neck, long fitted sleeves, low back and a sexy yet flattering fishtail silhouette, from £1980.
The Anais gown features a V-neckline, open back and A-line skirt with a delicate eyelash trim, from £1900
The Vita gown features a V-neckline, stretch lace sleeves combines with matte and pearlescent thread and a full skirt, from £1980.
Above: Grace Loves Lace 'Vita' dress