Grace Loves Lace launches La Bamba collection
20 Jun 2019
The collection features 13 new gowns and an exclusive jewellery range
Australian bridal brand, Grace Loves Lace, has released a brand new collection inspired by the modern bride.
Founder and creative director Megan Ziems has joined forces with the brand’s new head of design, Rosie Keating, to develop the collection which includes new fabric combinations, metallic elements, stretch lace, silk silhouettes and embellishments.
Talking about the new collection, Queensland-based entrepreneur Megan Ziems says: “La Bamba is truly ‘luxury you can dance in’ - high impact gowns that don’t sacrifice wearability. We wanted to create bling without the bling – gowns that shine and shimmer on the skin without heavy adornment and embellishment. We focused on the scale and placement of fabric to contour the body, and using stretch lace to flatter and highlight every curve.”
The duo’s aim is to give modern women a highly diverse offering which also inspired the development of a jewellery collection and ornate back pieces.
Megan continues: "The back pieces are an avant-garde take on bridal jewellery - combining lustrous pearls and gold and silver hardware. They fall beautifully from our signature low-back styles.
“We’ve also stepped up the veil game – introducing exciting elements such as pearl beading, shimmer accents, soft colour and silk burnout. A selection of sheer-yet-shimmering socks and ruffled ankle accessories are elevated, romantic and fun too – encouraging creativity and individuality.
“We imagine our Grace Loves Lace woman might choose a long veil at the ceremony, before transforming her look from day to night using our chic silk scarves, a hair bun and a pair of anklets. It’s all about allowing our customer to tailor the gown to suit their unique style.”
The new campaign marks nine years since Megan started Grace Loves Lace. After a frustrating search for her own wedding dress, she set out to revolutionise how wedding dresses were designed and sold, liberating women from the traditional bridal shopping experience through an innovative e-commerce model.
“We are not driven by wholesale seasons or trends - we play by our own rules and let passion, authenticity and creativity lead the way,” Megan elaborates.
“We support ethical manufacturing and local production, and having an in-house team means we can innovate and pivot as we need. For example, the idea for our stunning new hair buns came about from a collection of off-cuts that we wanted to turn into something beautiful, covetable and wearable rather than waste. We have always designed for the woman - not the ‘bride’.
"Our customer is really open to new ideas and eludes tradition - and La Bamba pushes the boundaries of bridal like never before.”
Prices start from £1,500 and the collection will be available online at Grace Loves Lace and from the London Showroom in Shoreditch.