Grace Loves Lace launches Elysian 2020/21 bridal collection
16 Oct 2020
Grace Loves Lace - the creators of ‘The World’s Most Pinned Wedding Dress’ - have launched their highly anticipated Elysian 2020/21 collection
The ‘Elysian’ campaign, inspired by Founder and Creative Director, Megan Ziems’ passion for music, poetry and nature, features 11 new gowns alongside an exclusive range of apparel and accessories.
Elysian, meaning beautiful, creative and peaceful, is an exploration of stillness and imagination.
The new collection, shot by renowned fashion photographer Pierre Toussaint, features soft, stretch crepe, intricately layered Italian tulle, alongside new laces and trims and expert handcraftsmanship. The gowns of Elysian have all been designed in-house by Megan Ziems and Head Designer, Rosie Keating.
“The level of detail in these gowns is really special and elevated. We’ve included very high-end detailing and we’ve focused heavily on handcraftsmanship – every gown has its own considered details like silk cover buttons or hand-cut lace applique. The detail is even down to the smaller things like our 3D lace motifs, all of these have been meticulously hand-cut and hand-placed onto each gown", said Megan Ziems.
“Rosie and I work very closely with our talented development team. We are extremely creative and experimental in our fit process; we are always testing finishes and details. We edit, and edit, and edit, for months on end. So, the collection goes from about 50 gowns to 11 gowns over a 12-month period."
The addition of bridal hats, bags and backpacks are designs that the bridal world hasn’t seen modernised in quite some time.
“We absolutely love the hat concept", Megan Ziems goes on to say. "Bridal hats were a thing many, many decades ago, but no one has modernised them. I remember back on my wedding day – almost 10 years ago - I didn’t have a bag that I could put my lippy, perfume or phone in. The Bridal Backpack is a cool, chic solution for brides."
The gowns – which range from £1,700 to £3,400 - are now available to order on the Grace Loves Lace website and at the brand’s showrooms.