Four in ten British women disappointed at their proposal

21 Aug 2017

Almost half of British women are “disappointed” with the way their partner popped the question, according to a new study

Photo: Bridget Flohe / Unsplash

A new study from jewellery store Beaverbrooks has revealed that as many as 40% of engaged women surveyed were unhappy with how their partner asked for their hand in marriage. A further 12% stated that they were “bitterly disappointed”, whilst 23% were left embarrassed and red-faced from an over the top gesture such as a flash mob, lavish gift, or public display of affection.

The researchers found that two thirds of women felt a proposal should be all about the smaller details rather than the grand gestures, with 92% agreeing that the special event should never take place in public. The poll of 1,000 women revealed that almost half (49%) were not satisfied with the unromantic location of their proposal. One in twenty women complained that their other half popped the question at the local pub, while one in ten said that they were proposed to in front of the television.

A third of the women surveyed (31%) felt let down because their partner didn’t bother making the proposal personal to them, while 22% felt the occasion lacked real emotion. And an extreme one in twenty women (5%) said they had actually dumped a partner after a terrible proposal.

Lorna Haddon, diamond ring and jewellery buyer at Beaverbrooks said: “A proposal is such an important milestone for couples so it’s surprising to see just how many women felt their partner’s efforts didn’t quite live up to expectation. It seems that over the top gestures are becoming a thing of the past for modern women – it’s actually the little things that really make a proposal special. Whether it’s cooking their favourite meal or planning a romantic visit to the place you first met – it’s about knowing exactly what your partner would want and the personal little details that will make it memorable for all the right reasons.”

Choosing the perfect location, buying flowers and getting the ring size right the first time emerged from the research among a list of tips for the perfect proposal – as did making sure you are clean shaven. But despite the findings, many of the nation’s men are left in dark as two thirds of women have never let on that they were disappointed with the way their husband proposed.

Off the back of the findings, the national jewellers is giving anyone planning to pop the question this autumn the chance to bag themselves an official ‘engage-mentor’, who will help them plan their proposal to the finest detail as well as £3,000 to create the perfect moment. Any partners who would benefit from the service should visit before Sunday 10th September, explaining the little things that would make their proposal perfect. 

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