Tags: valentine

Forget Me Not: Northerners Most Likely to Forget Valentine’s Day

10 Feb 2016

A new heat map exposes most the forgetful Brits when it comes to Valentine’s Day gifts…

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Do you live in the north of England? If so, it might be time to start dropping hints before the most romantic day of the year arrives…

New research has revealed that northerners are most likely to forget to buy their loved one a gift this Valentine’s Day, in a study conducted by insurance specialist Staveley Head.

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The research reviewed five years of historical data and more than 200,000 tweets using Brandwatch data from all over the UK. When broken down into cities, 13 of the top 20 most forgetful cities are based in the north with Blackpool topping the charts, closely followed by Manchester and Dundee.

Whilst some southern cities such as London, Southampton and Brighton and Hove have a high forgetful rating, when the UK is grouped by region, the north as a whole comes out on top with the highest level of forgetfulness.

Ashley Peters, managing director at Staveley Head, comments:We were surprised to discover such a variation in results. As a provider of courier insurance, we know how simple it can be to arrange delivery in advance of this special day and encourage everyone to plan ahead to avoid any unnecessary heartache.”

Staveley Head has collated the findings using Brandwatch data spanning five years of tweets containing phrases associated with forgetfulness alongside phrases associated with gifts. The forgetful rating was determined by dividing the number of tweets collected for the city by its population.

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