Tags: valentine

Forget Me Not: Northerners Most Likely to Forget Valentine’s Day

10 Feb 2016

A new heat map exposes most the forgetful Brits when it comes to Valentine’s Day gifts…

Image gallery

Image gallery

Do you live in the north of England? If so, it might be time to start dropping hints before the most romantic day of the year arrives…

New research has revealed that northerners are most likely to forget to buy their loved one a gift this Valentine’s Day, in a study conducted by insurance specialist Staveley Head.

forget-me-not-forgetful-cities-2

The research reviewed five years of historical data and more than 200,000 tweets using Brandwatch data from all over the UK. When broken down into cities, 13 of the top 20 most forgetful cities are based in the north with Blackpool topping the charts, closely followed by Manchester and Dundee.

Whilst some southern cities such as London, Southampton and Brighton and Hove have a high forgetful rating, when the UK is grouped by region, the north as a whole comes out on top with the highest level of forgetfulness.

Ashley Peters, managing director at Staveley Head, comments:We were surprised to discover such a variation in results. As a provider of courier insurance, we know how simple it can be to arrange delivery in advance of this special day and encourage everyone to plan ahead to avoid any unnecessary heartache.”

Staveley Head has collated the findings using Brandwatch data spanning five years of tweets containing phrases associated with forgetfulness alongside phrases associated with gifts. The forgetful rating was determined by dividing the number of tweets collected for the city by its population.

supplier finder

Get a quote

Looking for that perfect local supplier?
Let us know what you need and we’ll start looking for you.

supplier finder

Find a supplier

Search over 200,000 Suppliers in the UK.

or

bride

Everything for your wedding

Wedding Photo of the Week: Karl Baker Photography

Each week we’re inviting all wedding photographers to submit their images to be Bri...

What if I can’t walk down the aisle at my wedding?

How one bride's crippling condition has left her wondering whether her wedding will ...

Top travel tips for 2022 honeymoons

Before you book your holiday of a lifetime, read this useful guide containing t...

Wedding Photo of the Week: Tracey Warbey Photography

Each week we’re inviting all wedding photographers to submit their images to be Bri...

Take a closer look: The Blossom Collection 2022 from Temperley Bridal

The latest collection from bridal designer Alice Temperley celebrates the freedom of love...

Looking for that perfect local supplier?
Let us know what you need and we’ll start looking for you.